Digital Media Manager - 20142

Digital Media Manager (Meta and Google Ads)

Pay Range: $1,100 - $1,300/mo
Location of Search: Philippines 
Work Location: REMOTE
Work Hours: Monday to Friday, 8:30 AM – 5:30 PM EST

 

Our client is a full-service marketing agency specializing in helping businesses grow through strategic branding, digital marketing, and performance-driven advertising. They partner with clients across multiple industries to create measurable growth through paid media, creative strategy, and data-driven marketing solutions.

As the agency continues to expand, they are seeking an experienced Digital Media Manager to lead the strategy, execution, optimization, and reporting of paid advertising campaigns across Google and Meta platforms.

The Digital Media Manager will be responsible for managing high-performing paid media campaigns that drive lead generation, customer acquisition, and return on advertising spend (ROAS). This individual will oversee campaign architecture, daily optimizations, budget pacing, reporting, and client communication while collaborating closely with internal creative and account management teams.

The ideal candidate is highly analytical, detail-oriented, and passionate about performance marketing. They should possess deep expertise across Google Ads and Meta Ads while maintaining a strong understanding of campaign attribution, analytics, and conversion tracking.

Paid Media Strategy & Campaign Management

• →Build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads
• →Develop campaign strategies aligned with client lead generation and customer acquisition goals
• →Structure campaigns for optimal targeting, scalability, and performance
• →Continuously evaluate campaign performance and recommend strategic improvements

Campaign Optimization

• →Monitor campaigns daily and make data-driven optimizations
• →Adjust bidding strategies, audience targeting, placements, and budgets
• →Conduct A/B testing for creatives, messaging, and landing page performance
• →Optimize campaigns to improve Cost Per Lead (CPL), Return on Ad Spend (ROAS), and overall campaign efficiency

Budget Management

• →Manage advertising budgets with precision
• →Ensure campaigns pace appropriately throughout each month
• →Monitor spend to prevent over- or under-delivery
• →Provide recommendations for budget allocation based on campaign performance

Reporting & Analytics

• →Build and maintain automated reporting dashboards
• →Analyze campaign data and present actionable insights
• →Prepare client-facing reports and performance summaries
• →Lead performance review meetings and explain optimization strategies
• →Monitor key performance indicators and recommend ongoing improvements

Copy & Creative Collaboration

• →Write and optimize Google Ads headlines and Meta ad copy
• →Collaborate with designers and creative teams to develop high-performing advertising assets
• →Ensure all creative aligns with brand guidelines and advertising platform requirements
• →Coordinate campaign launches and creative requests across internal teams

Workflow & Process Management

• →Manage campaign workflows and production timelines
• →Coordinate project tasks using ClickUp and other collaboration tools
• →Maintain organized campaign documentation and reporting
• →Support ongoing process improvements and operational efficiency

Professional Development

• →Stay current with emerging digital advertising trends and platform updates
• →Participate in ongoing training for evolving advertising channels including:
  • →Connected TV (CTV)
  • →Over-the-Top (OTT)
  • →Digital Out-of-Home (DOOH)

• 5–8 years of experience managing digital advertising campaigns
• Expert-level experience with:
  • Google Ads (Search, Display, Performance Max)
  • Google Local Services Ads (LSAs)
  • Meta Ads (Facebook & Instagram)
• Strong understanding of:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
• Proven experience managing advertising budgets and optimizing campaign performance
• Strong analytical skills with the ability to interpret performance data and make strategic recommendations
• Excellent written and verbal English communication skills
• Experience presenting campaign performance to clients and internal stakeholders
• Exceptional attention to detail and organizational skills

• Experience with AgencyAnalytics or similar reporting platforms
• Familiarity with ClickUp or similar project management software
• Experience with advanced attribution and conversion tracking
• Knowledge of Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) advertising
• Experience working within a marketing agency environment
• Strong direct-response copywriting skills for paid advertising campaigns

• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• AgencyAnalytics
• ClickUp
• Slack
• Zoom

• 90-day probationary period with performance reviews every 30 days
• 10 paid leave days per year
• 10 paid company holidays

• Opportunity to lead paid media strategy for a diverse portfolio of clients
• Exposure to high-performing digital marketing campaigns across multiple industries
• Collaborative agency environment with designers, strategists, and account managers
• Ongoing professional development in emerging advertising technologies
• Long-term opportunity with significant ownership and growth potential

• Data-driven marketer with a passion for performance optimization
• Highly analytical and comfortable making decisions based on campaign data
• Expert in Google and Meta advertising platforms
• Strong communicator who can confidently explain campaign performance to clients
• Detail-oriented with exceptional budget management skills
• Self-motivated and capable of managing multiple client accounts simultaneously
• Committed to continuous learning and staying ahead of digital advertising trends

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) improvements
• Campaign budget pacing accuracy
• Client retention and satisfaction
• Campaign performance growth
• Accuracy and quality of reporting
• Timely campaign launches and optimizations