E-commerce Digital Marketing Specialist - 21813

E-commerce Digital Marketing Specialist

About the Company

Our client is an established modern consumer lifestyle and vaporizer technology brand known for designing premium, high-performance hardware and accessories for adult consumers. Emphasizing sleek product design, user-centric functionality, and durable craftsmanship, the company delivers innovative hardware solutions supported by strong relationships across direct-to-consumer (DTC), retail, and wholesale distribution networks.
To accelerate brand awareness across U.S. markets, streamline multi-channel marketing campaigns, and optimize digital storefront performance, the company is seeking an autonomous Digital Marketing Specialist to manage social media, influencer partnerships, email marketing, and web operations.

Role Overview

We are seeking a versatile, self-motivated Digital Marketing Specialist to take end-to-end ownership of day-to-day digital marketing execution, brand communications, and multi-channel content operations.

In this role, you will manage social media channels with a primary focus on Instagram, lead influencer and Key Opinion Leader (KOL) recruitment, execute scheduled email marketing campaigns, and oversee routine WordPress website updates and on-page SEO. You will combine creative execution—including graphic design, short-form video editing, and AI-assisted content generation—with analytical reporting across Google Analytics 4 to drive website traffic, audience engagement, and conversion performance.

The ideal candidate is a proactive digital marketer with 3+ years of experience supporting consumer brands or e-commerce businesses, possesses strong written English copywriting skills, and brings deep familiarity with U.S. consumer culture, visual trends, and adult lifestyle marketing.

Key Responsibilities

Social Media Management & Influencer Collaborations

• Manage official brand social media channels, driving strategy, visual aesthetic, and community engagement with a primary focus on Instagram (Posts, Stories, Reels).
• Develop and maintain a comprehensive monthly content calendar aligned with new product launches, seasonal promotions, and commercial priorities.
• Identify, negotiate with, and onboard targeted micro-influencers, KOLs, content creators, and media partners across adult lifestyle niches.
• Oversee influencer campaign execution end-to-end: initial outreach, product seeding, creative review, posting schedules, and performance tracking.
• Monitor channel engagement, respond to community DMs/comments promptly, and ensure all content complies with platform regulations and brand guidelines.

WordPress Website Management, SEO & Analytics

• Perform routine content updates, banner updates, landing page builds, and product catalog maintenance within WordPress (and WooCommerce).
• Optimize website navigation, user experience, and conversion funnels, collaborating with technical developers when advanced code support is required.
• Execute basic on-page SEO enhancements, including meta title/description optimization, header structuring, image compression, and internal linking strategies.
• Monitor digital storefront performance using Google Analytics 4 and Google Search Console, tracking channel attribution, traffic metrics, and customer conversion rates.
• Translate raw campaign data into practical optimization strategies, monthly performance reports, and executive recommendations.

Email Marketing & Campaign Automation

• Plan, design, copywrite, and deploy regular email marketing campaigns for direct consumers and wholesale business accounts.
• Build promotional newsletters, product launch announcements, educational hardware guides, and automated lifecycle email sequences.
• Maintain clean audience segmentation, list hygiene, and deliverability protocols across marketing email platforms.
• Track email campaign KPIs (open rates, click-through rates, revenue generation) and execute A/B testing to refine messaging and visual layouts.

Creative Content Production & Brand Execution

• Draft brand-aligned copywriting for web banners, social posts, email campaigns, product packaging notes, and marketing collateral tailored to U.S. consumer expectations.
• Design polished marketing graphics using Canva, Adobe Creative Cloud, or equivalent design suites.
• Leverage AI tools to produce and edit promotional video assets, short clips, and motion graphics while maintaining strict product accuracy.
• Coordinate with third-party photographers, videographers, graphic designers, and marketing agencies when external production assets are required.

Required Qualifications

• 3+ years of professional digital marketing experience, ideally within consumer goods, direct-to-consumer (DTC) e-commerce, or adult lifestyle brands.
• Proven experience managing brand Instagram accounts and producing engaging platform-native content (Reels, Stories, posts, carousels).
• Hands-on experience identifying, negotiating with, and managing influencer, creator, or KOL partnerships.
• Practical working knowledge of WordPress content management, basic on-page SEO techniques, and Google Analytics 4 reporting.
• Demonstrated experience planning, writing, and deploying email marketing campaigns and automated sequences.
• Exceptional written English copywriting and editing skills, with a deep cultural understanding of U.S. consumer communication styles.
• Ability to create digital assets using Canva, Adobe Photoshop/Illustrator, or modern design and AI-assisted video editing tools.
• Self-starter mindset with the ability to manage multiple marketing workflows independently and meet tight campaign deadlines.
• Comfort working with consumer vaporizer hardware and adult consumer lifestyle product lines.
• Reliable high-speed internet connection, high-performance personal workstation, and a dedicated remote workspace.
• Availability to work full-time hours (40 hours/week) with consistent daily overlap during U.S. Pacific Standard Time (PST) business hours.

Preferred Qualifications

• Experience working with WooCommerce e-commerce platforms, affiliate marketing programs, or compliant paid media channels.
• Strong skills in product photography, photo editing, motion design, or advanced video post-production.
• Experience executing both business-to-consumer (B2C) and business-to-business (B2B) distributor/retailer marketing campaigns.

Technology & Tools

Candidates should be proficient with or capable of quickly mastering:

• Social Media Management & Analytics (Instagram, Meta Business Suite, Sprout Social)
• Content Management Systems (WordPress, WooCommerce)
• Analytics & SEO Tools (Google Analytics 4, Google Search Console, Ahrefs/Semrush)
• Email Marketing Platforms (Klaviyo, Mailchimp, or similar)
• Design & Media Creation (Canva, Adobe Creative Cloud, AI Video Tools)
• Workspace & Communication Tools (Google Workspace, Slack, Zoom)

Role Details

• Job Title: Digital Marketing Specialist
• Experience: 3+ years
• Employment Type: Full-Time
• Schedule: Monday–Friday
• Hours: Full-Time U.S. Business Hours (Pacific Time overlap required)
• Work Arrangement: Fully Remote
• Primary Focus: Instagram management, influencer/KOL partnerships, email marketing, WordPress content maintenance, basic on-page SEO, and digital campaign analytics

What This Role Offers

• Direct strategic ownership over multi-channel digital marketing execution for a growing consumer technology brand.
• High autonomy to design creative campaigns, manage creator relationships, and test innovative AI content production tools.
• Broad skill exposure spanning e-commerce management, influencer marketing, email automation, and performance analytics.
• A stable full-time position working consistent U.S. business hours in a remote environment.

Ideal Candidate Profile

The ideal candidate is a versatile, creative, and data-aware digital marketer who knows how to capture audience attention and convert interest into sales.
They understand how to talk to U.S. adult consumers—balancing crisp, brand-aligned copywriting with eye-catching Instagram graphics, Reels, and email templates. They do not just execute tasks; they build relationships with influencers, audit their own campaign numbers in Google Analytics 4, and make routine updates in WordPress to ensure the customer journey is seamless from ad click to checkout.
Most importantly, they take complete ownership of their work—combining creative design skills, AI efficiency, and consistent daily organization to elevate the brand across every digital touchpoint.

Success Metrics

Success in this role will be measured by:

• Engagement growth, follower quality, and posting consistency across official social media channels (Instagram).
• Volume, quality, and return on investment (ROI) of onboarded influencer and KOL collaborations.
• Website traffic growth, organic search visibility, and conversion improvements on the WordPress/WooCommerce store.
• Email campaign performance, including open rates, click-through rates, and attributed email revenue.
• Timeliness, visual polish, and accuracy of marketing deliverables and product launches.
• Effective daily coordination and responsiveness with team leadership during agreed U.S. Pacific Time business hours.