Email Marketing Specialist -66229627413

This organization runs B2B conferences and events focused on sustainability and responsible business, bringing together senior leaders from companies, NGOs, and government. The company also features a stakeholder engagement department that coordinates discussions with leading companies and a publishing unit that creates content shared across its website, newsletter, and social media.

Email is our main channel for building and engaging our audience. You will own the day-to-day running of our email marketing in Account Engagement (Pardot), with a clear brief to grow the audience, automate processes, and nurture contacts. You will identify prospect funnel stages (TOFU, MOFU, BOFU) to personalize outreach and drive conversions, and you will also help shape and launch a new outbound email program.

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• 2-4 years in a B2B email marketing role (Required).

• At least 18 months' hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot), including Engagement Studio, automation rules, dynamic lists, and the Salesforce connector (Required).

• Proven experience building audience segments and running A/B tests, with examples of improved results (Required).

• Strong working knowledge of Account Engagement forms, form handlers, and WordPress integration (Required).

• Understanding of UK GDPR and PECR as they apply to B2B email (Required).

• Confident with HTML and CSS for email templates (Required).

• Excellent analytical skills and the ability to turn campaign data into clear recommendations (Required).

• Experience launching or running outbound email, including deliverability set-up (SPF, DKIM, DMARC, domain warm-up) (Preferred).

• Account Engagement Specialist or Consultant certification (Preferred).

• Familiarity with sales engagement tools such as Apollo (Preferred).