GHL Manager - 63087287164

GoHighLevel (GHL) & Marketing Automation Specialist


Reports To: Operations Manager

Department: Marketing / Operations

Employment Type: Full-Time, Independent Contractor

Work hours: US Business Hours

We are seeking a GHL & Marketing Automation Specialist to own the architecture, build, and ongoing operation of our GoHighLevel implementation. This is a high-autonomy, systems-first role. You will not be handed tasks — you will own the platform, proactively identify gaps, build the automations that move leads through our pipelines, and ensure the GHL environment serves the origination team, the business development team, and leadership without friction.

This role reports to the Operations Manager and works in close day-to-day coordination with the Growth & Digital Manager (paid media, SEO strategy, and overall digital performance) and the Graphic Designer (brand assets and creative templates). You are the technical layer that connects the marketing team’s strategy to execution — the Growth & Digital Manager drives traffic; the GHL Specialist ensures the system captures, qualifies, nurtures, and reports on every lead that traffic generates.

While your core function is GHL architecture and automation, you will also provide supporting capability in two adjacent areas when needed: paid media campaign execution (assisting during peak periods or campaigns) and quick-turn design execution (simple asset updates, template implementation, and minor visual fixes alongside the Graphic Designer to avoid bottlenecks on time-sensitive requests). These are not primary responsibilities — they are supporting skills that make you a more valuable member of a lean, high-output team.

You also serve as the internal GHL subject matter expert — training the broader team, building the reference documentation, and driving adoption across origination, underwriting, and business development.

Role Overview

We are seeking a highly technical, systems-driven GHL & Marketing Automation Specialist to own the architecture, build, and ongoing operation of our GoHighLevel ecosystem across multiple brands and business lines.

This is a high-autonomy, systems-first role. You will not be handed tasks; you will own the platform, proactively identify gaps, and build the automations that move leads through our pipelines. You will serve as the technical backbone of our lead generation and marketing operations, ensuring every lead is captured, qualified, nurtured, routed, and reported accurately. You will act as our internal subject matter expert, training the broader team and maintaining critical documentation.Key Responsibilities

• GHL Architecture, CRM & Pipeline Management (25%): Design, build, and maintain pipelines for our divisions (Residential Private Lending, Commercial Brokerage, Reverse Mortgages). Own CRM hygiene, contact taxonomy, and team onboarding/training.
• Websites, Landing Pages & Funnel Builder (25%): Own all web properties. Build and maintain websites, city landing pages, and funnel infrastructure. Ensure mobile responsiveness, accessibility, and SEO optimization.
• Marketing Automation & Nurture Campaigns (20%): Develop automation workflows for all lead sources. Manage lead routing, consultation booking sequences, and nurture campaigns while ensuring compliance with CASL and industry regulations.
• AI Agents – Inbound & Outbound Voice (20%): Deploy and manage AI-powered inbound/outbound chat and voice agents (e.g., VAPI, Bland.ai, Retell AI) to handle lead qualification and broker inquiries. Monitor transcripts and refine prompts for brand alignment.
• Attribution, Reporting & Integrations (10%): Own UTM capture and lead source tracking. Build stakeholder dashboards (lead volume, CPL, pipeline health). Manage technical integrations via Zapier/Make, webhooks, and third-party tools.

Required Qualifications

• 3–6 years of hands-on GoHighLevel experience (CRM, pipelines, automation workflows, landing pages).
• Solid experience with WordPress and building high-quality landing pages. Our tech stack runs on GHL, WordPress, and Divi, so that would be the ideal toolkit for this role.
• Proven experience building and maintaining multi-page websites and landing page funnels.
• Demonstrated experience deploying AI chat and voice agents (inbound and outbound).
• Strong technical proficiency with Zapier, Make, webhooks, and third-party API integrations.
• Deep knowledge of UTM tracking, attribution, and reporting.
• Understanding of financial services compliance (CASL, TCPA, DNC regulations).
• Ability to create clear technical documentation and train non-technical teams.

Nice to Have

• Experience in financial services, mortgage brokerage, or regulated industries.
• Working knowledge of HTML/CSS.
• Experience with GTM, SearchAtlas, or Figma/Canva for light design tasks.
• Experience with sub-account architecture in a GHL Agency environment.

Success Metrics

• First 30 Days: Complete GHL audit/documentation, resolve broken workflows, and launch weekly reporting dashboards.
• First 90 Days: Deploy core automations, launch inbound AI agents, and implement consent tracking.
• First Year: Achieve full lead source attribution, scale landing page infrastructure, and create a fully documented, team-operable GHL environment.