Google Ad Specialist - 20155

Position : Google Ad Specialist

Company/Client : Fractional Marketing

Website : https://scalewithfractional.com/

Work Hours (Client) : Monday to Friday, 9:00 AM – 5:00 PM CST

Pay Range: $2,500/mo
Location of Search: Latin America 
Work Location: REMOTE
Work Arrangement: Full-time Independent Contractor

We partner with growth-focused businesses, primarily in home services, to help them reach meaningful revenue milestones through strategic clarity, disciplined execution, and scalable marketing systems. 

Our clients engage us at multiple levels, from strategic advisory to fully embedded executive marketing leadership.  What differentiates us is our ability to combine high-level strategy with operational rigor. Marketing initiatives are not only well designed but systematically executed. 

Our firm operates on proven processes, defined workflows, and measurable performance standards. We prioritize accountability, clarity, and outcomes in every engagement.

We are bringing on a Google Ads Specialist to own paid search performance across a portfolio of 6–10 home service clients. Google Ads is the foundation of everything we deliver, and this role exists to run that channel with real ownership — not just maintenance. 

This is not a generalist marketing role. You will own Google Search Ads and Local Services Ads (LSAs) for a focused set of clients in one niche. The scope is tight on purpose — so you can go deep, build repeatable processes, and scale the work as the client roster grows. 

You will work closely with our Director of Operations and integrate with a small team that includes a paid ads specialist (Meta), a developer, and a web team. You are expected to manage your own workflow, flag issues before they surface, and bring clear thinking to performance conversations.

• You have hands-on experience in HVAC, plumbing, electrical, or roofing verticals specifically 
• You default to proactive communication — you flag risks before they surface, not after
• You’re energized by the depth of owning a focused channel rather than being spread thin across many 
• You bring entrepreneurial initiative and genuinely care about client outcomes, not just platform metrics 
• You want to grow with a company and are willing to contribute beyond the strict boundaries of your scope when it matters

Google Ads (Primary) 

• →Build, manage, and optimize Google Search campaigns for home service clients
• →Run Local Services Ads (LSAs) where applicable and manage Google Guaranteed status
• →Conduct ongoing keyword research, match type refinement, and negative keyword management
• →Monitor and improve Quality Scores, CTR, and conversion rates across accounts
• →Manage budgets and pacing across the client portfolio
• →Provide clear performance reporting with forward-looking recommendations 

Local Services Ads (LSAs) 

• →Set up, manage, and optimize LSA campaigns across client accounts
• →Manage Google Guaranteed verification and maintain compliance requirements
• →Monitor lead quality, dispute invalid leads, and optimize budget allocation
• →Coordinate with clients to maintain review velocity and profile health
• →Track cost-per-lead performance and flag issues or opportunities proactively

• 3+ years running Google Ads campaigns, with demonstrated results in home services or local service businesses
• Hands-on experience managing Local Services Ads (LSAs) and Google Guaranteed accounts
• Strong understanding of paid search strategy — you think in terms of search intent and lead quality, not just platform mechanics
• Comfortable managing 6–10 client accounts simultaneously without things slipping
• Clear, proactive communicator — clients never wonder where things stand, and our internal team hears about issues before they become problems
• Self-directed with a collaborative disposition — you don’t need hand-holding, but you work well within a small team structure

• Google Ads certification (Search, Local)
• Familiarity with GoHighLevel or similar CRM and marketing platforms
• Experience working within a fractional or multi-client agency model