Graphic Designer - 19198

 ​​​​​​Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours (

We are seeking a Graphic Designer to own the visual execution across the Company, spanning its financial services brand, capital arm and reverse mortgage brand amongst some of our other brands. This is a production-first role — you will be the person who turns a brief into a finished asset, consistently, on time, and on brand across distinct visual identities simultaneously.

This is full hands-on design role. Our brand systems are defined. Your job is to refine and execute within them with speed, precision, and genuine craft — producing financial-services-grade creative that a mortgage broker or a 70-year-old homeowner would trust.

You will own four critical functions:

• Digital Asset Production — 40% of role
• Broker-Facing & Print Materials — 25% of role
• Capital & Investor Materials — 25% of role
• Brand Stewardship & System Management — 10% of role

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• Candidates who need a lengthy creative concept process for every asset — we brief tight and expect fast, accurate execution.
• Candidates without financial services, real estate, or professional services design experience — the aesthetic register of this work is specific and non-negotiable.
• Candidates who rely on stock photography as a primary creative solution — our materials must feel proprietary, not generic.
• Candidates who cannot maintain two completely distinct brand identities simultaneously without cross-contamination.
• Candidates who treat Figma or Adobe source files as an afterthought — editable, organized source files are a deliverable, not optional.
• Candidates who need creative direction on every detail — you must be able to execute from a tight brief independently.
• Candidates who see design compliance review as a creative constraint rather than a professional standard.
• Candidates who cannot turn around standard assets within 1–2 business days when required.

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• Social media graphics: thought leadership article headers, company page banners, and campaign creative in the financial brand system (Primary Blue #2E5CAD, Deep Navy #0B1C33, Barlow Condensed Bold)
• Paid ad creative: Meta and Google display formats built to financial services advertising specifications — coordinate with the Marketing Lead on format requirements and compliance review before launch
• Email newsletter templates: monthly broker-facing and quarterly investor-facing newsletters — designed for GoHighLevel and standard ESPs
• Website graphics: hero images, section graphics, and icon sets for the financial services website built in GoHighLevel
• City landing page header graphics for Ontario, Alberta, and BC market rollout — scalable templates designed for speed of deployment

• Website graphics, social media graphics, and landing page assets designed for a warm, accessible 55+ audience — readability and trust at large type sizes are non-negotiable
• Paid ad creative in the reverse mortgage brand system (Navy #1E3A5F, Warm Gold #D4A574, Sage Green #8B9D83, Montserrat Bold / Open Sans 18px minimum)
• Educational content graphics: comparison tables, process explainers, and infographics that make reverse mortgage concepts clear and non-intimidating to a senior audience

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• Program one-pagers and rate sheets: branded templates updated as product offerings, rates, and lender programs change — must be quick to update, not rebuilt from scratch each time
• Deal submission guides and broker onboarding materials: clear, professional, and structured for a time-pressed mortgage broker audience
• Presentation decks: lender meetings, broker breakfast series events, and conference presentations in the financial services brand — these represent the firm to external audiences and must be polished

• Pull-up banners, table cards, and branded collateral for conferences and trade shows
• Manage print-ready file specifications and liaise with print vendors — you own the file from brief to printer-ready PDF
• Branded swag concepts as required for events and partner gifting

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• Investor deck templates and update slides for LP communications — designed to institutional standards; precision and cleanliness are more important than flash
• Capital one-pagers and fund overview materials: clear data presentation, professional financial services aesthetic
• Infographics: portfolio data visualization, market commentary graphics, and fund performance visuals for use in newsletters, presentations and investor meetings

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• Own and maintain the brand asset library: logos, colour palettes, typography files, template masters, and icon sets for both the financial services brand and reverse mortgage brand
• Ensure the marketing team and external partners are always working from current, approved files — version control is your responsibility
• Build and maintain a master template library: LinkedIn graphics, social media graphics, email headers, presentation decks, one-pager shells, and ad formats — so repeat asset types are produced from a template, not rebuilt

• Serve as the visual brand guardian for both brands: catch off-brand usage, flag inconsistencies before publication, and proactively correct drift
• Coordinate with the marketing team and leadership on brand guidelines documentation as the firm onboards new hires and partners
• Support the compliance review process for financial services ad creative: ensure every paid asset is reviewed for compliance before launch, and incorporate feedback without compromising the visual integrity of the work

• Receive all creative briefs via the standardized brief template established with the team — each brief includes: brand, format/dimensions, copy inputs, reference examples, and deadline
• Deliver first drafts within the agreed turnaround window (standard: 1 day; complex print or deck: 1–2 days)
• Deliver all final files in editable source format (Figma or Adobe) plus export-ready formats — all source files are the Company’s property

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• 3–6 years of graphic design experience with a portfolio that demonstrates financial services, real estate, professional services, or regulated industry creative
• Figma, Canva and Adobe Creative Suite proficiency — you must deliver organized, editable source files; proficiency in both environments is required
• Print and digital production experience — you must understand the difference between screen-optimized and print-ready file specifications and manage both
• Demonstrated ability to maintain multiple brand identities simultaneously without visual cross-contamination
• Fast, accurate execution from a brief — you can take a tight brief and deliver a first draft without needing a creative briefing call for every asset
• Strong typographic sensibility — financial services design lives and dies on type hierarchy, spacing, and readability
• Experience designing for compliance-sensitive environments: financial services ad creative, regulated claims, required disclosures
• GTA-based or remote with reliable overlap with Eastern time zone business hours
• Portfolio available and current — candidates without a portfolio will not advance

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• Experience with mortgage brokerage, private lending, capital markets, or financial services clients
• Email template design experience compatible with GoHighLevel or major ESPs (Mailchimp, Klaviyo, ActiveCampaign)
• Motion graphics capability for short-form social video (LinkedIn and Meta) — not primary but a meaningful asset
• Experience designing for older audiences (55+): accessibility standards, WCAG colour contrast, large-type clarity, warm aesthetics
• Experience with data visualization and infographic design — fund performance, portfolio composition, market data
• Familiarity with GoHighLevel’s design environment for website and landing page graphics

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• Multiple brands — the brand diversity requires real range; this is not a single-brand production role
• In-house from Day 1 — no agency middleman between you and the brief; you work directly with the people who know the business, the audience, and the compliance requirements
• Full brand ownership — you are not executing someone else’s design system; you are the custodian of the visual identity and your work represents the firm to brokers, lenders, and clients
• Clean slate on template infrastructure — the master template library does not fully exist yet; you will build it, and it will carry your craft standards going forward
• Visible output — your work goes directly into the hands of mortgage brokers, into paid media seen by thousands, and onto the desks of lenders

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You are the person who:

• Takes brand consistency personally — off-brand output on your watch is not acceptable, and you catch it before anyone has to tell you
• Produces from a brief without a briefing call — a tight written brief with format, copy, and reference is all you need to deliver a strong first draft
• Knows the difference between designing for a 35-year-old mortgage broker and a 72-year-old homeowner — and changes everything accordingly
• Has opinions about typography — you notice when a financial services document looks amateur because of bad type hierarchy, and you fix it
• Delivers on time without prompting — the deadline in the brief is a commitment, not a suggestion
• Treats source file organization as professional pride — your Figma files are named, layered, and version-controlled
• Sees financial services compliance review as craft discipline, not creative interference — making regulated content look good is a harder problem than making any other content look good
• Is energized by production volume, not exhausted by it — you like closing briefs, not conceptualizing endlessly