Head of Content Research - 19292

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OtherResearch

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Quick Summary

Overview

Job Title: Head of Content Research Salary: $2,000 – $3,000+ USD/month (flexible for top-tier talent) Working Hours: Monday to Friday, 9–5 EST About the Role A high-performing creator-operator building across three integrated businesses: A fast-growing personal brand producing short-form…

Key Responsibilities

Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends Use internal and external research to identify non-obvious, data-backed content patterns Analyze hooks, formats, storytelling styles, pacing, and topic trends…

Technical Tools

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About the Role

~1 min read

Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends
Use internal and external research to identify non-obvious, data-backed content patterns
Analyze hooks, formats, storytelling styles, pacing, and topic trends
Aggregate and present 3–5 high-quality insights at a time, including:
- Supporting examples (links, creators, formats)
- Clear rationale (why it works)
- Data-backed validation (outlier performance, cross-platform trends)
Combine:
- Open discovery (new trends, zeitgeist)
- Structured analysis (data exports, transcripts, analytics)
Leverage tools like ChatGPT/Claude to synthesize and validate insights
Deliver insights that are:
- Interesting
- Non-obvious
- Immediately actionable

You can spot patterns in 1–2 hours that others would miss entirely
Your insights feel sharp, original, and defensible
You think like a content strategist for top creators or agencies
You don’t wait for direction — you define what matters

Experience as:
- Content Strategist for a major creator, brand, or agency
- OR deeply embedded in high-performance content ecosystems
Strong analytical mindset, comfortable working with data, trends, and pattern recognition
Experience using AI tools (ChatGPT, Claude, etc.) for research and synthesis
Deep understanding of:
- Virality mechanics
- Hooks and retention
- Storytelling formats across platforms
Ability to independently define what’s working, not rely on surface-level metrics