LATAM Marketing Manager - 49182181984

About the role
We are looking for a highly driven and performance-oriented LATAM Marketing Manager to lead and execute our digital growth strategy. This role is ideal for someone with strong experience in e-commerce and performance marketing who understands how to scale Direct-to-Consumer (DTC) brands. You will own the full marketing funnel — from paid acquisition and content strategy to influencer marketing and revenue optimization — while being fully accountable for performance metrics and growth outcomes.

This is a hands-on role. We are not looking for someone who only manages agencies — we need someone who can both think strategically and execute effectively.

Responsibilities:

• Manage and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads.
• Scale profitable campaigns while maintaining strong ROAS and efficient CAC.
• Conduct ongoing testing (creatives, audiences, funnels, offers).
• Monitor attribution, tracking, and data accuracy.
• Own paid acquisition strategy across the full funnel.
   

• Develop and execute marketing strategies aligned with DTC growth.
• Strengthen brand positioning, especially within beauty, luxury, or premium markets.
• Ensure cohesive messaging across all channels.
   

• Lead content strategy aligned with performance goals.
• Oversee UGC and influencer campaigns to drive awareness and conversions.
• Manage social media growth initiatives tied to revenue impact.
• Identify creative trends and performance-driven content opportunities.
   

• Own and report on key performance metrics:
   
  • ROAS
  • CAC
  • Conversion Rate
  • Revenue Growth
  • Customer Lifetime Value (LTV)
     
• Build actionable reporting dashboards and present insights.
• Proactively identify growth opportunities and performance gaps.

Requeriments:

• 4+ years of experience in e-commerce marketing.
• Strong hands-on experience with Meta Ads and Google Ads (required).
• Proven track record scaling DTC brands.
   
• Experience in beauty, luxury, or premium consumer brands (preferred).
• Strong understanding of paid media attribution and analytics.
• Experience managing influencers, UGC strategies, and social growth.
• Comfortable owning revenue and growth KPIs.
• Ability to operate both strategically and tactically.
• Strong analytical skills and performance-driven mindset.
• Advanced English communication skills.

• A growth-oriented, data-driven marketer.
• Someone who thrives in fast-paced environments.
• A proactive problem-solver who brings ideas, not just execution.
• A hands-on leader who takes ownership of outcomes.
• A strategic thinker who understands both brand and performance.

• Sustainable increase in revenue and profitability.
• Improved ROAS and lower CAC.
• Higher conversion rates across the funnel.
• Stronger brand positioning in the DTC space.
• Consistent performance-driven content and acquisition strategy.