LATAM Paid Media Manager (Meta/Google) - 56017322146

Position: LATAM Paid Media Manager (Google/Meta Ads)
Type of Contract: Independent Contractor
Working Hours: 9am-6pm US EST
Salary Range: $1.500 - $2.200 USD (Depending on experience)

About the client
Our client is a cash-based sports rehabilitation clinic and training facility located just outside Boston. They specialize in niche, performance-focused physical therapy and strength training, serving highly motivated clients who are serious about recovery and performance. 

About the role
We are seeking a dedicated Paid Media Manager with hands-on experience running Google Ads and Meta (Facebook/Instagram) campaigns for local service businesses.

This role will own paid media strategy, execution, optimization, reporting, and the technical management of lead flow infrastructure through GoHighLevel and CRM integrations.

Responsibilities:

• Manage and optimize Google Ads (Search, Local, Performance Max)
• Manage and optimize Meta Ads (Facebook & Instagram)
• Develop campaign structures tailored to local service acquisition
• Build and test new creatives and landing page variations
• Improve cost-per-lead and lead quality
   

• Manage and maintain the GoHighLevel account
• Connect and manage integrations between ads (Google/Meta) and GoHighLevel
• Ensure all leads from website and paid ads are properly captured inside GoHighLevel
• Build and optimize automations, workflows, tagging, and call booking systems within GoHighLevel
• Maintain and troubleshoot Zapier connections between GoHighLevel and Keap (Infusionsoft)
• Ensure accurate lead routing and tracking across all systems

• Deliver clear, actionable monthly reports
• Monitor KPIs and adjust campaigns proactively
• Maintain strong communication cadence with leadership
• Provide insight — not just data

Funnel & Conversion Optimization

• Evaluate landing pages and offer positioning
• Improve conversion tracking accuracy
• Recommend CRO improvements

• Identify expansion opportunities (retargeting, lookalikes, new segments)
• Support growth initiatives tied to online expansion

Requeriments:

• 3–5+ years of hands-on experience managing Meta and Google Ads
• Proven success running campaigns for local businesses (PT clinics, gyms, healthcare, service businesses preferred)
• Hands-on experience managing GoHighLevel accounts
   
• Experience building automations, workflows, and call booking systems in GoHighLevel
• Experience integrating CRMs (Keap/Infusionsoft preferred) using Zapier
• Strong analytical and reporting skills
• Ability to operate independently without agency-level bureaucracy
• Strong English communication skills
• Experience managing monthly budgets responsibly
• Ability to explain performance clearly to non-technical leadership
   

• SEO knowledge and on-page optimization experience
• Experience with local SEO strategies
• Experience working with fitness, health, or rehab brands