Marketing Director (Ecommerce)

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MarketingMarketing Director

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Quick Summary

Key Responsibilities

Design and execute marketing strategies to expand into international markets (US and UK). Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns,

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MarketingMarketing Director

About the Role

~1 min read

Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.

Requirements

~1 min read

Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
Strong knowledge of international markets, particularly the US and UK.
Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
Expertise in marketing analytics and data-driven decision-making.
Excellent leadership skills and a track record of managing or building marketing teams.
Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
Exceptional communication and collaboration skills.
Fashion industry experience is a plus.