Marketing Growth Director - 20373

Our client is a leading provider of commercial party and event rental equipment, serving businesses with high-quality products that help create exceptional event experiences. As the company continues to grow, they are seeking a Marketing Growth Director to evaluate their current marketing organization, build a scalable growth strategy, and establish a high-performing marketing function that drives long-term revenue growth.

The Marketing Growth Director will serve as the strategic marketing leader responsible for evaluating the company's existing marketing operations, identifying opportunities for improvement, and implementing initiatives that drive measurable business growth.

This role is ideal for someone who combines hands-on digital marketing expertise with strategic leadership experience. Rather than simply managing existing campaigns, this individual will help build and shape the future of the marketing department by improving systems, optimizing marketing spend, recommending organizational changes, and establishing scalable processes.

The ideal candidate is an experienced growth marketer who thrives on building marketing functions from the ground up and making data-driven decisions that directly impact revenue.

• Evaluate the current marketing department, processes, and overall performance

• Develop and execute a long-term marketing growth strategy aligned with business objectives

• Identify opportunities to improve lead generation, customer acquisition, and overall marketing effectiveness

• Serve as the strategic marketing leader, providing recommendations that support company growth

• Build a scalable marketing function capable of supporting future expansion

• Develop strategies to drive revenue growth through digital marketing initiatives

• Optimize marketing spend across paid and organic channels

• Analyze campaign performance and identify opportunities for improved ROI

• Create scalable customer acquisition strategies

• Continuously evaluate new marketing opportunities and technologies

• Lead initiatives across:

  • Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)

  • Paid advertising (Google Ads/AdWords)

  • Organic marketing strategies

  • Email marketing and customer lifecycle campaigns

• Oversee campaign optimization to maximize lead quality and conversion rates

• Monitor key performance metrics and adjust strategies accordingly

• Evaluate and optimize the company's marketing technology stack

• Leverage platforms such as:

  • Salesforce Marketing Cloud

  • Klaviyo

• Improve customer segmentation, automation, and marketing workflows

• Recommend new tools and technologies to improve efficiency and performance

• Assess current team structure and identify organizational improvements

• Recommend staffing, process, and workflow enhancements

• Help build a modern, forward-thinking marketing department

• Establish repeatable systems, reporting, and performance metrics

• Drive continuous improvement across all marketing functions

• Experience with Klaviyo

• Previous leadership or department-building experience

• Experience working within e-commerce, commercial products, or B2B marketing

• Experience implementing marketing automation and customer lifecycle campaigns

• Strong understanding of marketing analytics and attribution

• Google Ads (AdWords)

• Google Analytics

• Google Search Console

• Salesforce Marketing Cloud (preferred)

• Klaviyo (preferred)

• SEO research and reporting tools

• Marketing automation platforms

• Fully remote position

• Full-time (Flexible 40-hour work week)

• Monday–Friday

• Flexible schedule

• 2–5 years of experience required (quality and depth of experience prioritized over total years)

• Opportunity to build and shape an entire marketing function

• High-impact leadership role with significant strategic ownership

• Collaborative remote work environment

• Ability to influence company growth through innovative marketing initiatives

• Long-term opportunity to build scalable marketing systems and processes

• Strategic marketer who enjoys building marketing organizations from the ground up

• Strong growth mindset with experience driving measurable business results

• Self-starter who identifies opportunities without waiting for direction

• Analytical decision-maker who relies on data to guide marketing investments

• Comfortable balancing strategic planning with hands-on execution

• Strong communicator capable of influencing leadership and driving organizational change

• Passionate about continuous improvement, innovation, and business growth

• Overall business growth driven by marketing initiatives

• Improvement in lead generation and customer acquisition

• Increased ROI across paid and organic marketing channels

• Successful implementation of strategic marketing initiatives

• Development of scalable marketing systems and processes

• Optimization of marketing spend and campaign performance

• Successful evaluation and evolution of the marketing department