Marketing Manager - 20662

• Audit current marketing efforts, vendors, and spend, and identify what to keep, fix, or cut
• Build a residential-focused marketing strategy and a concrete implementation plan
• Define target channels, messaging, and KPIs tied to lead volume and cost per acquisition

• Own paid social (Meta/Facebook ads currently drive most leads) and search/SEO strategy
• Improve speed-to-lead and follow-up so inbound demand converts to booked estimates
• Leverage the company's veteran-owned identity and national TV credibility in brand messaging

• Evaluate and manage — or replace — the current social and SEO vendors
• Scope, hire, and manage future support roles as needed (video editor, graphic designer, media buyer)

• Track lead volume, lead quality, conversion, and marketing ROI
• Report performance and recommendations directly to the CEO

• 3+ years in B2C, local-services, or home-services marketing
• Demonstrated experience building a marketing strategy from scratch, not just executing within one
• Hands-on command of Meta/Facebook ads and oversight of SEO
• Vendor and/or team management experience
• Strong analytics and reporting ability
• Excellent written and spoken English; full U.S. Eastern time zone overlap

• Home services, contractor, or construction industry marketing
• Experience managing offshore creative or media-buying talent
• Local SEO and online reputation/review management
• CRM and marketing automation familiarity

You are strategic but still hands-on. You are comfortable operating without a playbook and can build structure where none exists. You think in terms of pipeline and ROI, not vanity metrics, and you can both design the plan and roll up your sleeves to execute it. You are proactive by nature — you surface problems and bring solutions rather than waiting for direction.