Marketing Manager (LATAM/South Africa) - 17408

Position : Marketing Manager

Work Hours (Client) : Central Standard Timezone (40 hours/week)

Pay Range : 2,000-3,000 USD/month (varies based on skill set and experience level)

Location of Search : South Africa/Latin America

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

We are a health insurance agency looking to innovate its marketing strategy and build an in-house marketing team.  

We need a Senior Marketing Manager who isn’t afraid to get their hands dirty. You won't just be managing; you will be building the strategy, overseeing media buying, and ensuring our funnels provide actual value to our customers through lead magnets and calculators.

Duties and Responsibilities:

• Build and lead our first in-house marketing team. You will define the processes that don't exist yet.
• Omnichannel Media Buying: Oversee (and initially execute) paid media across Google Search (intent-based) and Meta (interruption-based).
• Funnel Architecture: Move us away from generic lead forms to high-value "Lead Magnets" (calculators, tax-saving tools, and interactive content).
• Creative Oversight: Manage the production of high-performing creative (UGC, AI-enhanced, and graphic design) that feels like a premium brand, not a commodity.
• ROI Focus: Take full ownership of the return on ad spend (ROAS). You should be obsessed with data and keyword bidding strategies.

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 5+ years of related experience 

• Experience in media buying 
• Experience in funnel builders and modern marketing tools (e.g., Lovable, AI creative tools, high-end Photoshop/Design—not just Canva).
• Background in insurance or financial services is a plus, but a "hustler" mentality is more important.
• Agency experience a big plus