Media Buyer / GHL Specialist - 18161

You think in terms of ROI, CPA, MER, and pipeline velocity — not vanity metrics.

• Campaigns consistently hit CPA / ROAS targets
• Small daily budgets produce measurable results
• Funnels convert traffic into qualified leads
• Workflows move leads from capture through nurture to booked appointments
• Sales teams have clean pipelines and attribution visibility
• Accounts remain compliant and healthy

This requires:

• Precision testing
• Smart budget allocation
• Efficient creative iteration
• Strong statistical decision-making

Experience scaling large budgets without small-budget discipline will not be sufficient.

Funnels & Pages
• Build landing pages, surveys, and lead forms
• Optimize for conversions

Automation & Workflows
• Design lead nurture sequences
• Configure triggers, conditions, and tagging logic
• Bridge lead generation to appointment booking

Pipeline Management
• Build custom pipeline stages
• Implement lead scoring
• Establish attribution tracking

Integrations
• API / Zapier connections
• CRM & external tool syncing

Snapshots
• Build and deploy scalable GHL environments

• Collaborate on ad hooks and messaging angles
• A/B test creatives and copy
• Iterate landing page messaging
• Coordinate with design and video resources as needed

(Basic Canva or editing skills are helpful but not required.)

• 3+ years managing Meta & Google Ads
• Documented success managing $10k+ monthly ad spend
• Proven success working with small daily budgets ($50–$100/day)
• Strong direct-response / lead-generation background

You should be confident with:

• Funnel Builder
• Workflows & Triggers
• Pipelines
• Snapshots
• Tags & Automations
• CRM Logic

• Meta Pixel
• Conversions API (CAPI)
• Google Tag Manager (GTM)
• Conversion tracking & attribution

• Identify funnel bottlenecks quickly
• Interpret performance metrics correctly
• Make data-driven decisions
• Optimize toward CPA / ROAS / MER

• ROI-first thinking
• Lead quality over volume
• No vanity-metric bias

• Canva or light creative editing
• Basic video editing (resizing, overlays)
• Experience with SMB / local lead generation
• Agency experience

The ideal candidate is:

• Performance-driven
• Comfortable with testing and iteration
• Highly analytical
• Systems and process-oriented
• Autonomous and accountable
• Calm under budget pressure