Paid Ads Specialist - 21292

Role: Part-time Paid Ads Specialist
Priority Location: South Africa, LATAM, Philippines
Working Hours: US Pacific Time
Type of contract: Independent Contractor
Type of job: Remote


Role Summary

We are seeking an experienced Google Ads Specialist to build, manage, and scale Google Ads for a growing apparel and headwear e-commerce brand. The company has established a strong online business through Meta advertising and is now expanding into Google Ads to reach more customers across the United States and international markets, including Europe, Canada, and Australia. This role will own the setup and optimization of Google Ads campaigns, help determine the right paid media strategies, and provide strategic guidance to the client on building a profitable acquisition channel. The ideal candidate has proven experience managing Google Ads for apparel, fashion, headwear, footwear, or similar consumer e-commerce brands and understands how to drive revenue, improve ROAS, and support profitable growth.

• Build and manage Google Shopping, Performance Max, and Search campaigns.

• Guide the client through Google Ads account setup and campaign structure.

• Manage Merchant Center and product feed requirements.

• Determine appropriate campaign types, targeting strategies, and paid media tactics.

• Monitor campaign performance, ROAS, revenue, and profitability.

• Analyze campaign data and implement ongoing optimizations.

• Identify opportunities to improve conversion rates, increase revenue, and scale profitable campaigns.

• Develop strategies to expand paid media beyond Meta across national and international markets.

• Support accurate conversion tracking and campaign attribution.

• Review performance data to ensure reliable measurement of advertising results.

• Identify tracking or data issues that may affect campaign performance and reporting.

• Coach and guide the client through Google Ads strategy, setup, and ongoing management.

• Explain campaign performance, recommendations, and growth opportunities clearly.

• Provide a practical first-30-day action plan for launching and developing the Google Ads channel.

• Recommend strategies that align paid advertising activity with business revenue and profitability goals.

• Proven, hands-on experience managing Google Ads for apparel, clothing, headwear, footwear, fashion, or similar consumer e-commerce brands.

• Deep expertise in Google Shopping, Performance Max, and Search campaigns.

• Experience with Google Merchant Center and product feeds.

• Strong knowledge of conversion tracking, attribution, and performance analysis.

• Demonstrated experience managing paid advertising campaigns with a focus on e-commerce revenue, ROAS, and profitability.

• Experience supporting national and international e-commerce markets.

• Proven ability to launch and develop Google Ads channels from the ground up.

• Ability to provide strategic guidance and coach clients on Google Ads setup and campaign decisions.

• Strong analytical, communication, and problem-solving skills.

• Ability to work independently, manage campaign priorities, and communicate consistently with the client.