Paid Media Manager - all regions - 58136136576

Position : Paid Media Manager

Work Hours (Client) : 9am - 5pm EST - 4-6 hour overlap | Mon - Fri     

Pay Range : $1500 - $2500 USD/month 

(varies based on skill set and experience level)

Location of Search : South Africa, Philippines, Latin America or Any Region

Work Location : REMOTE

Company/Client Overview:

Founded in 2011, the company is committed to delivering health care services that are accessible, affordable, and comprehensive.

Duties and Responsibilities:

We’re looking for a strategic and data-driven Paid Media Manager to lead our digital marketing efforts, with a core focus on Google and Meta Ads. This role is essential in driving high-ROI campaigns that support growth across our digital channels. Experience in multi-location retail or healthcare environments is highly preferred, given the nature of our campaigns and audience.

• Strategic planning, execution/launching, and optimization of  paid digital media campaigns across Google Ads (Search, Display, Local Map Ads, Performance Max, Local Service Ads, YouTube, etce), Meta, TikTok, LinkedIn  and other digital media.
• Create and present campaign recommendations to leadership team. 
• Build and manage complex digital campaign structures.
• Daily optimization of all digital media.
• Own the implementation of tracking pixels.
• Manage and track campaign budgets, bids, and pacing to maximize ROI and decrease CPC/CPA.
• Analyze campaign performance metrics daily and deliver actionable insights to stakeholders
• Create and maintain weekly dashboards to show end-to-end campaign conversions, highlighting weekly insights and optimization recommendations. 

• Collaborate with marketing, operations and clinical teams to optimize campaigns, ad copy, landing pages, and user flows
• Develop strategies for customer acquisition and retention through paid channels
• Stay on top of industry insights, trends, algorithm updates, and emerging ad formats
• Conduct A/B testing and implement learnings to improve campaign outcomes

Minimum Requirements:

Language requirement: Strong written and verbal communication skills are required, as all roles will involve collaboration with the US-based team (accent is acceptable)

Experience: 5+ years of related experience
Industry: Retail or Healthcare (preferred)

• 5 years of hands-on experience related to the role
• Expert level experience managing Google and Meta  Ads campaigns (non-negotiable)
• Proven success managing paid media in multi-location retail or healthcare industries 
• Strong analytical skills with the ability to interpret data and optimize based on performance
• Expert proficiency with ad management tools and platforms (e.g., Google Ads Manager, Google Analytics, Google Tag Manager, Meta Business Suite,  Looker Studio)
• Experience managing six-figure ad budgets
• Strong attention to detail
• Excellent communication and collaboration skills
• Availability for daily meetings/check-ins required during US-based business hours