Paid Media Manager (LATAM) - 62841277262

Position: Paid Media Marketing Manager - LATAM
Type of Contract: Independent Contractor
Working Hours : 9am-6pm EST
Salary Range : $2.500 - $3.000 USD

About the client
Our client specializes in heated apparel and accessories designed to provide warmth in cold environments. Their product line includes heated gloves, socks, vests, jackets, and other winter clothing items.

About the role
We’re seeking a creative and results-driven Marketing Manager who will specialize in Meta (Facebook/Instagram) advertising while orchestrating high-quality visual and video content across social platforms. In this role, you'll unify paid and organic strategies—working hands-on with creators, designing brand-focused assets, and syncing campaigns with SEO and Google Ads efforts.

We are a seasonal business that sells battery operated heated clothing.

Responsibilities:

Paid Social (Meta Advertising)

• Build and manage performance campaigns on Meta (Facebook & Instagram) across full funnel (awareness → conversion).
• Analyze campaign KPIs (ROAS, CTR, CPM, CAC) and optimize continuously.
• Test new creative angles, hooks, formats, and audiences; scale successful ads quickly.

Creative & Content Production

• Design static and video creatives in Canva aligned with brand tone and campaign messaging.
• Coordinate with UGC/content creators: define briefs, collect assets, manage timelines.
• Edit and adapt content—trimming, adding overlays, resizing for platform best practices.
• Repurpose creator content efficiently for paid and organic use across channels.

Organic & Cross‑Platform Social Delivery

• Publish and schedule posts on Meta, Instagram, TikTok, and Pinterest, ensuring messaging and timing cohesion.
• Repurpose ad-style creatives into engaging organic content (e.g. TikTok/Reels) using a program such as Opus Clips.
• Monitor community engagement and social trends, adjust content accordingly.

Cross‑Functional Collaboration

• Attend regular meetings with Meta, SEO team, Google Ads teams to coordinate synchronous campaigns.
• Align Meta promotions with broader marketing calendar including email and SEO initiatives.
• Provide performance insights and share best practices across channels.
   

Requeriments:

• 2–4+ years of digital marketing experience with strong emphasis on Meta ads performance management.
• Proven proficiency using Canva (or equivalent) for ad and social creative production.
• Experience working with UGC creators and editing content for multi-channel use.
• Familiarity with TikTok, Pinterest, Instagram posting strategies and formats.
• Analytical mindset comfortable working with Meta Ads Manager, Google Sheets, and reporting tools.
• Excellent organizational and communication skills; adept at managing multiple campaigns and deliverables.
• Self-motivated with strong alignment to performance-driven marketing.