On site (Caracas) Paid Media Specialist (Meta Ads) - 21008

Location & Employment: On-site, Caracas, Venezuela. Full-time, Monday–Friday, 9:00 AM–6:00 PM, observing U.S. holidays. Compensation in USD. Mid-to-senior level.

We are a rapidly growing U.S.-based sales and leasing platform for mobile home park and manufactured housing community owners. We fund and run the advertising that fills homes across 60+ communities nationwide, handling everything from lead generation to move-in. Paid media is the engine of our business — the leads this role produces are what our entire model runs on.

We manage roughly $30,000–$50,000 in monthly ad spend across dozens of communities, and we need a dedicated media buyer to own it. This is a heads-down performance role: you live in the numbers, structure and test campaigns, and drive down cost per qualified lead so that homes get filled predictably. You will not be pulled into client relationship work — that sits with the account manager — so you can stay focused on what you do best.

Campaign Management & Optimization

• →Build, launch, monitor, and optimize paid campaigns, primarily on Meta (Facebook/Instagram)
• →Manage campaigns across multiple communities and local markets simultaneously
• →Continuously improve cost per lead and lead quality

Audience Targeting & Testing

• →Design and run structured A/B tests on audiences, creative, and messaging
• →Target the right demographic in each local housing market
• →Use the pixel, custom and lookalike audiences, and conversion tracking effectively

Budget & Performance Management

• →Own and pace a $30K–$50K monthly budget responsibly
• →Scale what works, cut what doesn't, and report on spend efficiency
• →Track and report on leads, cost per lead, and downstream conversion

Collaboration

• →Feed lead-quality insights back to the account manager and leadership
• →Coordinate with the content creator on ad creative and testing needs

• Proven paid media experience at an agency, managing multiple client accounts
• Deep, hands-on Meta Ads expertise (Ads Manager, pixel/Conversions API basics, audience building)
• Demonstrated experience managing meaningful monthly spend (comfortable at $30K+/month)
• Strong analytical skills and a disciplined, test-driven approach
• Solid English communication
• Able to work on-site in Caracas, 9–6, on a U.S. holiday calendar

• Experience with Google Ads or other paid channels
• Real estate, housing, or local lead-generation experience
• Landing page and funnel optimization skills
• Familiarity with high-intent local-service or lead-gen campaigns

You are analytical and self-directed — happiest when you have a budget, a target, and the freedom to hit it. You are obsessive about metrics and unafraid to kill an underperforming campaign. You think in tests, not hunches, and you can defend every dollar of spend with data. You work well independently and don't need daily direction to stay productive