Paid Social Specialist — Cybersecurity/AI, all regions - 18424 P-AS

Position : Paid Social Specialist — Cybersecurity/AI

Work Hours (Client) : 9am-5pm PST, Monday-Friday

Pay Range : 2500-3500USD/month (varies based on skill set and experience level)

Location of Search : South Africa, Philippines, Latin America, or Eastern Europe

Work Location : REMOTE

Type of Contract : Independent Contractor

 

Company/Client Overview:

Our client is a fast-growing cybersecurity company hiring an experienced Paid Social Specialist to own and scale our paid social acquisition function across LinkedIn and Meta. 

This is not a generalist social ads role. The primary goal is to build and optimize paid social programs that put Adaptive Security in front of enterprise security buyers; CISOs, IT leaders, security architects, and practitioners at every stage of the funnel. You will own the strategy, execution, and performance of LinkedIn Ads and Meta Ads end-to-end, with direct accountability to pipeline and revenue outcomes. You'll work closely with design, and demand generation teams to turn compelling creative into measurable business impact.

 

Duties and Responsibilities:

Strategy & Campaign Architecture 

• Develop and help execute the paid social strategy across LinkedIn Ads and Meta Ads, aligned to pipeline targets, brand awareness goals, and the enterprise cybersecurity buying journey 
• Architect full-funnel campaign structures covering top-of-funnel awareness, mid-funnel consideration, and bottom-funnel conversion and retargeting segments 
• Define channel roles clearly LinkedIn as the primary B2B pipeline driver, Meta as a complementary retargeting and awareness channel and allocate budget accordingly 
• Partner with demand generation and ABM team members to ensure paid social programs are coordinated with broader go-to-market motions, including targeted account lists and intent signals 

Audience Targeting & Segmentation 

• Build and manage precise audience segments on LinkedIn using job title, seniority, function, company size, industry, and skills targeting with a focus on reaching security and IT decision-makers at mid-market and enterprise accounts 
• Develop and maintain LinkedIn Matched Audiences, including contact list uploads, account list targeting (ABM), website retargeting, and lookalike audiences 
• Leverage Meta's audience tools Custom Audiences, Lookalikes, and interest/behavioral targeting to reach cybersecurity professionals and re-engage existing pipeline 
• Integrate intent data platforms ( Bombora, Demandbase) into audience segmentation strategies to prioritize in-market accounts 
• Continuously refine audience segments based on performance data, engagement signals, and CRM feedback on lead quality 

 

Ad Creative & Copy 

• Write and develop persona-specific ad copy tailored to enterprise security buyers, communicating technical credibility, business impact, and urgency in concise, platform-native formats
• Brief and collaborate with the design team on static, video, carousel, and document ad creative providing clear direction on messaging hierarchy, visual tone, and CTA strategy 
• Develop and manage ongoing creative testing frameworks across formats (single image, video, carousel, document ads, Conversation Ads, Thought Leader Ads) and messaging angles 
• Ensure ad creative and copy are tightly aligned with landing page messaging and downstream conversion experience 

 

Budget Management & Bid Optimization 

• Own budget allocation across LinkedIn and Meta campaigns, making data-driven decisions to maximize return on ad spend (ROAS) and minimize cost per qualified pipeline 
• Manage bidding strategies across both platforms including LinkedIn's Maximum Delivery, Target Cost, and Manual CPC bidding, and Meta's Advantage+ and manual bid cap options adjusting based on performance signals and funnel stage 
• Conduct regular pacing reviews to ensure budgets are on track and funds are shifted proactively toward top-performing campaigns and audiences 
• Monitor frequency, reach saturation, and audience overlap to combat ad fatigue and maintain campaign efficiency at scale 

 

Analytics, Attribution & Reporting 

• Connect paid social activity to CRM pipeline data (Salesforce, HubSpot) to track MQL, SQL, and closed-won revenue influenced by LinkedIn and Meta campaigns 
• Build and maintain performance dashboards that surface the metrics that matter cost per MQL, cost per pipeline, influenced revenue, and ROAS not vanity metrics 
• Deliver weekly performance reports and monthly strategic reviews to marketing leadership with clear insight into performance trends, audience findings, and recommended optimizations 
• Partner with marketing ops to maintain UTM taxonomy, lead scoring alignment, and multi-touch attribution models across paid social channels Testing & Continuous Improvement 
• Maintain a structured, ongoing testing roadmap covering audience segments, ad formats, creative concepts, copy angles, CTAs, and landing page pairings 
• Evaluate and pilot new LinkedIn and Meta ad products as they become available (e.g., LinkedIn Thought Leader Ads, Meta Advantage+ campaigns, LinkedIn Conversation Ads)

 

Minimum Requirements:

 

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 5+ years of related experience 

Industry: technology/cybersecurity industry

 

• 5+ years of hands-on paid social management experience, with a proven track record of generating qualified B2B pipeline 
• Deep expertise in LinkedIn Campaign Manager, including all campaign objectives, ad formats, audience targeting options, and LinkedIn's B2B-specific tools (Lead Gen Forms, Matched Audiences, ABM targeting) 
• Strong proficiency in Meta Ads Manager, including Custom Audiences, Lookalikes, retargeting strategies, and Conversions API implementation 
• Experience marketing B2B SaaS, cybersecurity, or enterprise technology products strongly preferred; familiarity with enterprise security buyer personas (CISOs, SecOps, IT Directors, VPs of Infrastructure) is a significant advantage 
• Demonstrated ability to manage and optimize five-to-six-figure monthly budgets with accountability to pipeline and cost-per-acquisition targets 
• Proficiency with CRM attribution (Salesforce or HubSpot) and connecting paid social activity to revenue outcomes 

Preferred Qualifications 

• Experience running paid social in support of an ABM (Account-Based Marketing) strategy, including named account targeting and intent-based audience activation 
• Familiarity with intent data platforms (Bombora, Demandbase) and how to operationalize intent signals in LinkedIn and Meta campaigns 
• Experience coordinating paid social with organic content, SEO, and demand generation teams for integrated campaign execution 
• Understanding of the enterprise cybersecurity buying cycle long sales cycles, multi-stakeholder decisions, and the role of education and trust-building in pipeline development