Partnerships & Affiliate Marketing Manger - 62616632722

Location: Remote 

The Partnerships & Affiliate Marketing Manager will own the strategy, execution, and growth of the company's partnership ecosystem. This role is responsible for recruiting, onboarding, managing, and optimizing relationships with influencers, ambassadors, affiliates, creators, strategic partners, and referral partners to drive customer acquisition, brand awareness, and revenue growth.

This person will serve as the primary owner of our affiliate platform (Impact.com), creator partnerships, ambassador program, user-generated content (UGC) initiatives, and partner communications, while collaborating closely with Marketing, Growth, Customer Experience, and Creative teams.

We are a rapidly growing U.S.-based health and wellness company.

• Own and manage our Impact.com affiliate platform
• Recruit high-quality affiliate partners
• Onboard new affiliates
• Maintain affiliate communications
• Optimize partner performance
• Create promotional calendars
• Monitor commissions and payouts
• Identify new affiliate opportunities
• Develop affiliate incentives and contests

• Identify and recruit influencers aligned with our brand
• Negotiate partnerships
• Coordinate campaign deliverables
• Track campaign performance
• Manage influencer contracts
• Build long-term creator relationships
• Source micro and macro influencers
• Develop evergreen influencer programs

• Recruit brand ambassadors
• Build ambassador community
• Create engagement initiatives
• Manage ambassador communications
• Coordinate product seeding
• Measure ambassador ROI
• Develop referral incentives

• Recruit UGC creators
• Manage content briefs
• Coordinate product shipments
• Collect usage rights
• Build a UGC content library
• Organize creative assets
• Partner with paid media to repurpose top-performing content

Develop relationships with health coaches, gyms, wellness clinics, functional medicine providers, corporate wellness programs, medical professionals, content publishers, podcasts, newsletters, and community organizations.

• Coordinate launches
• Manage promotional calendars
• Track campaign performance
• Ensure partner compliance
• Maintain campaign documentation
• Develop promotional toolkits

Monitor and report on affiliate revenue, influencer ROI, customer acquisition cost (CAC) by partner, return on ad spend (ROAS) where applicable, referral revenue, conversion rates, average order value (AOV), customer lifetime value (LTV), new partner growth, and top-performing creators and affiliates.

Provide monthly performance reports and recommendations for optimization.

Partner with Marketing, Creative, Paid Media, Customer Experience, Clinical, Compliance, and Operations to ensure successful execution of campaigns and partnerships.

• 4+ years in affiliate, influencer, partnership, or performance marketing
• Experience with affiliate platforms (Impact.com preferred)
• Experience managing influencer campaigns
• Strong project management skills
• Excellent communication and negotiation skills
• Highly organized with attention to detail
• Comfortable analyzing campaign performance and making data-driven decisions
• Experience in DTC, healthcare, wellness, or subscription businesses preferred

• Monthly affiliate revenue
• Partner-attributed revenue
• Number of active affiliates
• Number of active influencers
• New partners recruited
• Revenue per partner
• Cost per acquisition (CPA)
• Return on investment (ROI) by partnership
• UGC assets created per month
• Affiliate activation rate
• Influencer campaign performance
• Referral program growth
• Overall contribution to new customer acquisition