Senior Digital Marketing Specialist - 20364

Our client is a rapidly growing home services company specializing in plumbing, air conditioning, heating, and electrical services. They are committed to helping homeowners receive exceptional service while continually expanding their market presence through innovative digital marketing strategies.

As the company continues to grow, they are seeking a Senior Digital Marketing Specialist to take ownership of their digital marketing initiatives, drive lead generation, and continuously improve campaign performance across multiple channels.

The Senior Digital Marketing Specialist will lead the planning, execution, and optimization of the company's digital marketing efforts. This individual will be responsible for managing paid advertising campaigns, improving organic search visibility, creating high-performing marketing content, and identifying new opportunities to generate qualified leads.

This is a senior-level, highly autonomous position. The ideal candidate brings strong strategic thinking, hands-on execution, and enough leadership experience to independently develop marketing initiatives rather than simply execute assigned tasks.

Previous experience marketing within the HVAC, plumbing, electrical, or broader home services industry is highly preferred.

• Develop and execute comprehensive digital marketing strategies that drive qualified leads and business growth

• Identify new marketing opportunities based on market trends and campaign performance

• Continuously optimize marketing initiatives to maximize return on investment

• Recommend new channels, tools, and campaigns to improve overall marketing performance

• Manage and optimize paid advertising campaigns across:

  • Google Ads

  • Google Local Services Ads (LSA)

  • Meta Ads (Facebook & Instagram)

• Monitor campaign performance, budgets, and lead quality

• Conduct keyword research, audience targeting, and campaign optimization

• Improve conversion rates through ongoing testing and refinement

• Develop and execute SEO strategies to improve organic rankings

• Perform keyword research and competitive analysis

• Optimize website content and landing pages for search performance

• Monitor website traffic and search engine performance metrics

• Recommend technical and content improvements

• Create and oversee digital marketing content for websites, blogs, landing pages, email campaigns, and social media

• Develop compelling content that supports SEO and lead generation initiatives

• Ensure all content aligns with brand messaging and customer needs

• Coordinate promotional campaigns and seasonal marketing initiatives

• Monitor key performance indicators across all marketing channels

• Prepare regular reports highlighting campaign performance, ROI, and recommendations

• Analyze lead quality and customer acquisition metrics

• Use data to continuously improve marketing effectiveness

• Collaborate with internal teams to support overall business objectives

• Evaluate and implement AI-powered marketing tools to improve productivity and campaign performance

• Stay current on digital marketing trends, platform updates, and best practices

• Help establish scalable marketing processes and workflows

• Google Ads

• Google Local Services Ads (LSA)

• Meta Ads Manager

• Google Analytics

• Google Search Console

• AI tools (ChatGPT, Claude, or similar)

• ServiceTitan (highly preferred)

• SEO and keyword research tools

• Fully remote position

• Full-time

• Monday–Friday

• Opportunity to lead digital marketing for a growing home services company

• High level of ownership and autonomy over marketing strategy

• Collaborative remote work environment

• Opportunity to implement new technologies and AI-driven marketing processes

• Long-term career growth with an expanding organization

• Strategic digital marketer who enjoys both planning and hands-on execution

• Self-starter capable of identifying opportunities without constant direction

• Strong analytical thinker who makes data-driven marketing decisions

• Experienced in generating leads for local service businesses

• Creative problem solver who continuously seeks ways to improve campaign performance

• Comfortable managing multiple marketing channels simultaneously

• Passionate about leveraging AI and emerging technologies to improve marketing effectiveness

• Growth in qualified lead generation

• Improvement in paid advertising ROI and cost per lead

• Increased organic search traffic and keyword rankings

• Overall marketing campaign performance and conversion rates

• Quality and effectiveness of digital content

• Successful implementation of new marketing initiatives and process improvements

• Contribution to overall business growth through marketing performance