Senior Growth Marketer - 18392

Senior Growth Marketer (Remote)

Location: Remote (LATAM, South Africa, Philippines, or similar time zones).

About the Role 

We are looking for a Senior Growth Marketer to own the end-to-end digital leasing and customer acquisition strategy for our rapidly expanding portfolio of RV Parks and Long-Term Residential Real Estate.

This isn't a "manager of agencies" role. We are looking for a technical doer—someone who finds as much joy in building a high-converting landing page or auditing a Google Ads account as they do in developing a high-level growth strategy. You will be the internal engine responsible for driving demand, ensuring that as we expand our portfolio, every new RV pad is filled quickly and efficiently.

Key Responsibilities

• Growth Ownership: Design and execute a full-funnel lead generation roadmap to ensure a consistent pipeline of qualified leasing inquiries.
• Paid Media Execution: Build, manage, and optimize Google Search and Meta Ads campaigns from the ground up, focusing on reducing cost-per-lease.
• SEO & Local Search: Rank our properties for high-intent "long-term stay" queries through technical on-page optimization and local search best practices.
• Web Development & CRO: Build and maintain property websites using modern CMS platforms (WordPress/Webflow) and design high-converting landing pages.
• Performance Tracking: Set up and monitor tracking (GA4/GTM) to provide clear, data-driven insights on how marketing spend translates to filled units.
• Dynamic Budgeting: Manage advertising spend across multiple properties, scaling or pausing campaigns based on real-time inventory and expansion needs.

Requirements

• Hands-on Technical Skills: You have deep experience in Google Ads, Meta Ads Manager, and modern CMS platforms. You prefer "doing" over "delegating."
• Real Estate Expertise: A strong background in rental housing, multifamily, property leasing, or outdoor hospitality is highly preferred.
• Radical Autonomy: You thrive in lean, fast-moving environments and can deliver measurable results without heavy oversight or a large support staff.
• Revenue-First Mindset: You understand that clicks and traffic are secondary to the ultimate goal: filled RV pads and high ROI.
• Strategic Agility: You can zoom out to plan a quarterly strategy and zoom in to fix a tracking pixel or rewrite ad copy.

Why Join Us?

• Direct Ownership: You will build the in-house growth engine from the ground up and have a seat at the table with ownership.
• High Impact: Your work will have a direct, visible impact on the company’s ability to double its unit count in the near term.
• Scale & Trust: We operate with high trust and provide the autonomy you need to experiment, optimize, and grow alongside a scaling real estate portfolio.

Success in This Role Looks Like:

• Maintaining a consistent flow of qualified inquiries for every property in the portfolio.
• Minimizing the time between a pad becoming available and a lease being signed.
• Achieving a dominant organic search presence in each of our target geographic markets.