Senior Media Buyer – Mobile Apps (Meta + Google) - 16927

We are seeking a Senior Media Buyer with deep, hands-on experience scaling mobile app acquisition across Meta and Google App Campaigns. This is not an e-commerce role — you must have a track record of managing $100k+ per month in app-focused budgets, optimizing for installs, activations, trials, and subscription revenue.

You will partner directly with the founder and support a small portfolio of high-velocity mobile products. If you’ve spent the last few years pushing serious budgets, iterating creative at speed, navigating platform volatility, and driving efficient CAC in the App Store / Play Store ecosystems… you’ll thrive here.

• Own daily performance, pacing, and optimization across Meta + Google App Campaigns, managing $100k–$250k/month in combined spend.

• Actively optimize bids, budgets, audiences, placements, and creative — no passive, set-and-forget buying.

• Diagnose performance changes quickly using cohort data, SKAN / GA4 signals, funnel analytics, and subscription metrics.

• Build, refine, and scale structured frameworks for creative testing, targeting strategy, and bidding models.

• Maintain predictable CAC and improve ROAS at the subscription and LTV levels.

• Direct creative strategy by telling the team exactly what to make — statics, UGC, motion graphics, hooks, angles, formats.

• Work with internal/external creators to build briefs based on performance realities, not guesswork.

• Develop a clear POV on:

  • What is performing for app-install advertising in today’s environment

  • High-velocity variation testing and micro-concept ideation

  • When to refresh, when to cut, and when to push scale

• Establish a reliable system: creative testing → analysis → scaling → replacement.

• Deliver weekly performance reporting with clarity: what happened, why it happened, and what you are doing next.

• Understand how App Store / Play Store conversion rates influence acquisition efficiency.

• Identify early signs of learning phase traps, audience burnout, creative fatigue, or platform-side instability.

• Make decisive, informed recommendations rooted in experience — not theory.

• Recommend channel expansion tests (ASA, TikTok, YouTube, Display) when beneficial — while maintaining focus on Meta + Google as the core.

• Build experimentation frameworks with real hypotheses, measurable outcomes, and fast iteration cycles.

• Partner with product, engineering, and analytics to align acquisition insights with onboarding, retention, and product improvements.

• You have personally owned and managed $100k+/month in Meta + Google App Campaigns for mobile apps.

• You deeply understand SKAN limitations, messy attribution, delayed signals, and how to optimize through them.

• You are a performance marketer first — structured, analytical, and methodical.

• You bring a strong creative POV and are comfortable calling out concepts that won’t scale.

• You thrive in fast-moving, “ship fast, learn fast” environments.

• You stay calm through volatility, platform swings, and shifting LTV curves.

• You build repeatable systems that make testing, scaling, and reporting more predictable.

• CAC stabilizes and improves consistently.

• Creative testing yields actionable learnings — not noise.

• Meta + Google remain efficient even as budgets scale upward.

• Forecasting improves because reporting becomes clearer and more reliable.

• High-performing creatives are produced consistently across multiple formats.

• Acquisition improves across the entire funnel: install → activation → trial → subscription.

• The acquisition engine becomes smoother, more systematic, and more data-driven.

Our flagship product is a widely used, cross-platform AI-powered note-taking app (iOS, Android, Desktop, Web). It helps users capture conversations, meetings, and ideas using advanced transcription and AI-generated summaries — all securely stored in the cloud.

We move quickly, experiment aggressively, and care deeply about building tools people rely on every day.