Senior Social Media Strategist - 20143

Position: Senior Social Media Strategist
Location: Fully Remote
Working Hours: Mon-Fri 8:30am-5:30pm EST
Compensation: $1300 - $1500 USD/month
Employment Type: Independent Contractor - Full Time
Senior Social Media Strategist
About the Company
Our client is a full-service marketing agency that helps businesses grow through strategic branding,
digital marketing, creative content, and performance-driven campaigns. They partner with clients
across multiple industries to build engaging digital experiences and strengthen brand presence
across today's leading social platforms.
As the agency continues to expand, they are seeking a Senior Social Media Strategist to lead social
media strategy, content development, community growth, and brand storytelling across a diverse
portfolio of client accounts.
Role Overview
The Senior Social Media Strategist will be responsible for developing and executing comprehensive
social media strategies that align with broader marketing objectives and business goals. This is a
highly strategic role focused on content planning, brand positioning, audience engagement,
performance analysis, and cross-functional collaboration.
The ideal candidate is an experienced social media leader with exceptional copywriting skills, strong
creative direction abilities, and a proven track record managing multiple client accounts in a
fast-paced agency environment.
Key Responsibilities
Social Media Strategy
● Develop and execute long-term, multi-platform social media strategies aligned with client
marketing objectives
● Create comprehensive content calendars that integrate with paid media and overall brand
initiatives
● Identify new opportunities for audience growth, engagement, and brand awareness● Present strategic recommendations and campaign concepts to internal stakeholders and
clients
Content Development & Brand Storytelling
● Write compelling, platform-specific social media copy across multiple industries
● Maintain consistent brand voice and messaging for diverse client portfolios
● Collaborate with graphic designers and video editors to develop engaging visual content
● Provide creative direction to ensure assets align with campaign objectives and brand
standards
Short-Form Video & Creative Management
● Oversee the development of short-form video content for:
○ Instagram Reels
○ TikTok
○ YouTube Shorts
● Utilize CapCut and other editing platforms to maximize engagement and platform trends
● Guide creative production while maintaining consistency across campaigns
Community Management & Brand Reputation
● Develop community engagement strategies that build loyal audiences
● Monitor audience interactions and foster meaningful conversations
● Respond to community trends and identify engagement opportunities
● Manage brand reputation and assist with social media crisis communication when necessary
Performance Analysis & Reporting
● Analyze campaign performance and audience insights
● Prepare monthly reports highlighting key performance metrics and ROI
● Identify trends and optimize strategies based on data
● Recommend improvements to increase engagement, reach, and conversion performance
Workflow & Project Management
● Manage editorial calendars and production schedules
● Coordinate cross-functional collaboration using project management tools
● Ensure content is delivered accurately and on schedule
● Continuously improve internal workflows and production efficiency
Required Qualifications
● 6–8+ years of professional social media marketing experience
● Proven experience managing multiple client accounts within an agency environment● Exceptional copywriting, proofreading, and brand storytelling skills
● Strong understanding of major social media platforms and best practices
● Experience creating integrated content strategies across multiple channels
● Strong project management and organizational skills
● Excellent written and verbal English communication skills
● Experience presenting strategy and performance updates to clients
● Ability to work independently while managing multiple priorities
Preferred Qualifications
● Experience with community management and online reputation management
● Experience managing social media crisis communications
● Familiarity with paid social media strategy
● Strong understanding of content marketing and audience growth strategies
● Experience collaborating with creative teams on visual content production
● Background working with diverse brands across multiple industries
Technology & Tools
● Canva
● CapCut
● Loomly
● ClickUp
● Slack
● Zoom
● Native social media analytics platforms
Role Details
● Fully remote position
● Full-time contract role
● Monday–Friday
● 8:30 AM – 5:30 PM EST
● 6–8+ years of experience required
● 90-day probationary period with performance reviews every 30 days
● 10 paid leave days per year
● 10 paid company holidays
What This Role Offers
● Opportunity to lead social strategy for a diverse portfolio of client brands
● High level of ownership and strategic influence across multiple campaigns
● Collaborative environment working alongside designers, marketers, and account managers
● Opportunity to shape brand growth through innovative content strategies
● Long-term role with ongoing professional development and leadership opportunitiesIdeal Candidate Profile
● Strategic thinker with a passion for digital storytelling
● Exceptional writer with the ability to adapt brand voice across multiple industries
● Strong creative eye capable of directing visual content production
● Data-driven marketer who uses analytics to inform strategy
● Highly organized and comfortable managing multiple client accounts simultaneously
● Confident communicator who thrives in collaborative agency environments
● Proactive leader committed to continuous learning, innovation, and delivering measurable
results
Success Metrics
● Growth in audience engagement and brand reach
● Quality and consistency of published content
● Client satisfaction and retention
● Performance against campaign KPIs and ROI
● Timely execution of editorial calendars
● Effectiveness of community management and brand reputation initiatives
● Continuous improvement of social media strategy and workflow efficiency