SEO Specialist (Marketplace) - 15896

You’ll work directly with clients to improve product visibility, leveraging internal SEO tools and data insights to identify low-performing listings, generate keyword opportunities, and execute optimization strategies. As the first dedicated SEO hire, you’ll also have the opportunity to grow into a leadership role, helping scale and manage a small team within the first six months as the service expands.

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  Audit and analyze product listings across marketplaces (e.g., TpT, Etsy, Amazon) to identify opportunities for ranking and conversion improvement.

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  Use internal SEO tools to uncover keyword gaps and visibility insights.

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  Rewrite and optimize product titles, descriptions, tags, and attributes for improved discoverability and click-through rate (CTR).

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  Design and execute experiments and A/B tests to validate and improve SEO and conversion performance.

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  Communicate findings, strategies, and results through client calls, Loom videos, and reports.

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  Collaborate with internal product, marketing, and data teams to refine SEO processes, playbooks, and automation tooling.

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  Track and report key performance metrics, including search rankings, CTR, conversion rates, and revenue impact.

• 2+ years of experience in marketplace SEO (Etsy, Amazon, TpT, or similar).

• Proven track record of improving search visibility, CTR, and conversion rates.

• Strong copywriting skills for crafting compelling and keyword-rich product titles and descriptions.

• Analytical mindset with proficiency in Excel/Google Sheets and keyword research tools.

• Excellent client communication and project management abilities.

• High attention to detail, strong organizational skills, and an ownership mentality.

• Familiarity with K–12 education or curriculum-related digital products.

• Experience in conversion rate optimization (CRO) and creative testing (images, thumbnails, or pricing).

• Comfort using AI-assisted writing tools or light HTML for formatting and optimization.

This is a unique chance to join an early-stage, fast-growing service where you’ll have a direct impact on product visibility, client revenue, and process innovation. You’ll also play a pivotal role in shaping how automation and human expertise combine to deliver high-quality marketplace SEO.

As the service scales, you’ll have opportunities for career advancement, including the potential to manage a team of 3–5 analysts and help define future SEO standards and systems.