Social Media Manager - 20622

Performance Tracking: Monitor key metrics—including reach, impression velocity, engagement rate, click-through rates, and follower growth.

Monthly Reporting: Compile comprehensive monthly analytics reports, pulling actionable insights to continually refine our social strategy and content ROI.

A/B Testing: Experiment with different post formats, publishing times, hooks, and imagery to optimize performance across all channels.

Experience: 3–5 years of professional experience managing social media accounts for B2B or B2C brands, either in-house or agency-side.

Portfolio / Work Samples: A proven track record of growing social channels, managing content calendars, and producing engaging social copy and multimedia assets.

Tool Stack Fluency: High proficiency with social scheduling tools (e.g., Hootsuite, Buffer, Later, Sprout Social), graphic design tools (Canva/Figma/Adobe Suite), and analytics dashboards.

Copywriting Mastery: Outstanding written English communication skills with the ability to adapt voice and tone across different channels and demographics.

Visual Taste: A strong aesthetic eye for photography, video editing, layout, and brand consistency.

Analytical Mindset: Comfortable working with performance data to make informed content decisions.

Basic video editing skills for short-form video content (CapCut, Premiere Pro, or mobile editors).

Experience with social listening software and influencer management/collaborations.

Familiarity with paid social media ad execution and audience targeting.

Audience Growth: Consistent, organic follower growth across primary channels.

Engagement Rate: Achieving target interaction benchmarks (likes, comments, shares, saves).

Traffic & Conversion: Driving qualified social referral traffic back to core web properties.