Social Media Executive

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Support the day-to-day planning, publishing and measurement of social media content for the group and its portfolio companies. Help maintain a consistent brand presence, responsive community management and reliable social reporting across platforms and markets.

• Maintain social media calendars and publishing schedules based on approved campaign plans, brand guidance and market priorities.

• Draft platform-appropriate captions and adapt approved content for LinkedIn, Instagram, X, YouTube and other relevant channels; coordinate Arabic or other language versions where required.

• Schedule and publish approved posts, checking links, tags, formatting, creative specifications and timing before release.

• Monitor comments, messages, mentions and tags; respond using approved guidance and service standards.

• Identify enquiries, complaints, sensitive topics and potential reputational issues and escalate them promptly to the Abu Dhabi HQ manager.

• Maintain community response logs and ensure follow-up is tracked to completion.

• Track relevant conversations, competitor activity, sector trends and platform changes, sharing useful findings with the team.

• Support social listening and content research to identify audience interests, emerging questions and opportunities.

• Prepare regular reports on reach, engagement, audience growth, video performance, clicks and other agreed measures.

• Coordinate with Marcoms, PR, Digital Marketing and Creative teams to deliver integrated campaigns and improve content performance.

• Bachelor’s degree in Marketing, Communications, Media or a related field preferred.

• Excellent written English required; Arabic or other language capability is an advantage.

• At least 3 years of experience managing social media or digital content for a brand, agency or organisation. Experience with multiple social platforms, community management and social analytics is required.

• LinkedIn, Instagram, X and YouTube

• Social publishing and scheduling tools

• Community management and escalation

• Social listening and trend research

• Canva or equivalent content tools

• GA4 and platform analytics

• Excel and PowerPoint

• Short-form video and content formats

• Ownership and accountability for quality, accuracy and follow-through.

• Clear written and verbal communication and confidence working across cultures and time zones.

• Strong organisation, prioritisation and attention to detail.

• Collaborative stakeholder service and constructive response to feedback.

• Curiosity, learning agility and responsible adoption of data, digital tools and AI.

• A digitally fluent and culturally aware communicator who understands how to adapt content by platform, respond thoughtfully to audiences and use data to improve social performance.