Field & Events Marketing Manager

Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination

Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget

Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team

Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly

Run post-event follow-up sequences and hand off warm conversations to sales quickly

Track attendee engagement after each event and share insights that shape which events we invest in next

Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing

Support planning and execution for a Stepful-hosted event next year

Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

5+ years of events or field marketing experience, including at a startup

A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution

Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar)

Experience running webinars or virtual events from promotion through follow-up

Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place

Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners

Willingness to travel to events, including during the busy fall season

You've run events for healthcare, health system, or HR and workforce audiences

You've helped launch a company's own flagship event or customer summit

You've worked in EdTech, workforce development, or healthcare

Introductory call with Talent Acquisition team member

Interview with Hiring Manager

Take-Home Assignment

Virtual Panel Interview

On-Site Panel Interview