Senior Product Marketing Manager

Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve

Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team

Run case study production end to end, from partner interviews and approvals to publishing and distribution

Own the content calendar and keep a steady cadence of content that supports pipeline goals

Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language

Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts

Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next

Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging

A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team

Experience producing customer case studies and running a content calendar at a steady cadence

Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool

Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer

Comfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach

The ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early

You've marketed to health systems, hospitals, or HR and workforce leaders

You've worked in EdTech, workforce development, or healthcare

You've been the first product marketer at a Series B–D startup

You have experience with HubSpot or other marketing automation and CRM tools

Introductory call with Talent Acquisition team member

Interview with Hiring Manager

Take-Home Assignment

Virtual Panel Interview

On-Site Panel Interview