(USA) Influencer Senior Manager

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• →Optimise and execute comprehensive always-on influencer marketing programmes in USA aligned with overall growth goals
• →Identify key audiences to target through different channels and verticals
• →Work closely with the Growth Team, aligning on key trading periods and promotions
• →Own the US influencer testing roadmap, conduct deep-dive analyses, and identify key opportunities.

• Identify and lock in talent, negotiating fees and contract terms at speed to meet revenue targets
• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Scale long-term in-house partnerships, establishing an ambassador network for stronger ROI

• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring it ladders up to overall brand calendar
• Track and report on programme & talent performance, leveraging insights for strategy iteration

• Upskill the team, nurturing a best-in-class influencer squad 
• Manage USA agency, ensuring high engagement and performance & seamless workflows with internal efforts

• Minimum 4 years of experience in influencer marketing
• Proven track record of scaling influencer programmes in the USA 
• DTC experience in high-growth brands 
• Experience managing end to end campaigns across multiple platforms
• Deep understanding of social platforms, trends and influencer landscapes
• Excellent communication, negotiation and relationship-building skills
• Analytical mindset with the ability to interpret data and share actionable insights
• Unmatched attention to detail and organisation skills

• Depth of knowledge of the US market, particularly the US influencer scene
• Known for your strong communication skills and go-getter attitude
• Craves new challenges and doesn’t take no for an answer
• Able to build and maintain relationships because it just comes naturally to you
• Natural multitasker, you thrive in a fast-paced environments