Senior Product Marketing Manager

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €2.5 billion in monthly transactions for more than 150 companies - like Pennylane, Indy, Agicap, Libeo, and Lucca.

Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

The Marketing and Product teams at Swan bring our product to life for prospects and partners. In this role, you will work closely with Marketing, Product, Sales, and Account Management to define how we go to market and how we position our products with prospects and partners.

Swan is growing quickly, and this role offers the opportunity to build and scale our product marketing engine. You will create clear and engaging ways to communicate our product, translate complex information into compelling messages, and turn customer and market insights into impact.

✨ Your mission

As Product Marketing Manager, you will make Swan’s products easier to understand, easier to position, and easier to bring to market.

You will connect customer needs, market context, and product capabilities to create clear messaging and compelling product narratives. Working across Product, Marketing, Sales, and Account Management, you will help Swan communicate its value to prospects, partners, and customers, while giving internal teams the content and tools they need to engage effectively.

✨ Main tasks

• Build a strong understanding of Swan’s customer verticals, target audiences, business needs, and competitive environment.

• Define clear, differentiated messaging and positioning for Swan’s products and capabilities.

• Partner with Product and Marketing to prepare and execute go-to-market plans for new products, features, and releases.

• Translate complex product and technical concepts into simple, relevant, and engaging stories.

• Develop sales collateral and enablement materials for Sales and Account Management teams.

• Support internal teams with the information and tools they need to present Swan’s products clearly and consistently.

• Use customer feedback, market developments, and industry trends to improve our messaging and identify new opportunities.

• Monitor the impact of product marketing initiatives and use insights to improve future launches and campaigns.

✨ Curious about your future team?

Reporting to Claire, Product Lead Manager, you will join the Marketing team at an important stage in its development.

Today, the team is made up of four expertises (Demand Generation, Partner Marketing, Content & Comms and Product Marketing) and will double in size over the next month!

You will work alongside a small group of smart, committed, and ambitious people who are building the foundations of a marketing organisation that will scale quickly in the coming years.

You will also be a key partner and advisor to the Sales and Account Management teams. With your ability to describe products in simple, clear, and engaging ways, you will have a strong understanding of upcoming features and releases and bring them to life for our partners.

✨ You’re a great match if:

• You have at least 4 years of experience in Product Marketing on complex tech products

• You excel at Product Positioning, with a proven ability to turn complex tech capabilities (APIs, financial tools) into clear benefits for both business and technical buyers.

• You have a strong track record in GTM Execution, leading cross-functional product launches end-to-end from strategy to measuring impact.

• You act as a true partner throughout the entire sales cycle, equipping Sales and Pre-Sales teams with the narratives, pitch decks, and collaterals they need to position the product and close deals.

• You are data & insight-driven, comfortable using market trends, competitor intel, and sales feedback to refine messaging and prioritize projects.

• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

It’s okay if you don’t tick all the boxes - don’t let imposter syndrome prevent you from applying! 🙌 

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

✨ Perks of being a Swanee:

• Holidays : 25 days + RTT 🏝️

• Meal Vouchers: We provide a meal voucher card to cover your meals on work days. 🥗

• Transport: Monthly mobility package for employees. In accordance with the company agreement for sustainable mobilities, you can now use your mobility package to pay for alternative commuting modes. 🚇

• Health insurance (mutuelle): Alan. This is Swan's health and welfare insurance. 🚑

• Sports: Thanks to our partnership with Classpass, you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities. 🏋

• Well-being support: access to Moka Care for mental health and wellness. 🧘

• Hybrid remote policy: We offer the possibility of working from home for 2 days per week. 🏡

• Offsite: Once a year we gather to reconnect, deep-dive into big topics, and relax. 🤝

• This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations - whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

• A 30-min intro call with Héloïse, Talent Acquisition Manager, to learn more about your background, understand your career expectations, and answer your questions.

• A 60-min interview with Claire, Lead Product Marketing Manager, to dive deeper into your PMM expertise and past experiences.

• A Take-Home Case Study, followed by a 60-min presentation and discussion with Claire and Vinicius (Product Manager).

• A 45-min peer interview with Lina, Strategy Manager, focusing on strategic alignment, market insights, and cross-functional collaboration.

• A 45-min final interview with Julio, VP Sales & International, to discuss business impact, sales alignment, and long-term vision.