Product Lead [Marketing Products Team]

We're Sweed, a product-driven startup building an all-in-one cannabis retail platform. We're looking for a Product Lead to join our team remotely and help us scale and optimize our platform.

The industry is evolving rapidly, and we’re here to drive that transformation—making cannabis retail more efficient, accessible, and customer-friendly.

We’ve been on the market for 7 years, continuously growing and refining our product.

Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof.

Our total team size is over 200 people:

This is a hands-on product leadership role. You won’t be stepping away from product work into pure people management — you’ll stay close to customers, problems, product decisions, and execution while helping the broader team develop stronger product practices.

Our Marketing direction brings together a broad suite of tools that help retailers engage, retain, and grow their customer base — from advanced segmentation and automated campaigns to loyalty, referrals, promotions, discounts, and customer feedback.

We’re looking for someone who can zoom out and define where the product should go, zoom in when details matter, and turn that direction into tangible results.

• Shape the product vision and direction for the Marketing area and translate it into clear priorities and actionable plans.

• Own complex product initiatives end-to-end — from discovery and validation through delivery, launch, and evaluation.

• Work directly with customers and stakeholders to uncover underlying business problems and identify the right opportunities to solve.

• Connect individual initiatives into a coherent product direction and balance short-term needs with long-term scalability.

• Lead prioritization and make trade-offs across customer needs, commercial priorities, technical constraints, speed, and product quality.

• Work closely with Product Owners, mentor them, and strengthen product thinking and practices across the direction.

• Partner with Engineering, Design, Sales, Customer Success, Analytics, and leadership throughout discovery and execution.

• Keep stakeholders aligned through clear decisions, transparent communication, and proactive expectation management.

• Evaluate product outcomes after launch and use customer feedback, product data, and business results to determine what should happen next.
  

• Strong experience as a Product Manager, Product Owner, Product Lead, or in a comparable product role; around 5+ years is a useful benchmark.

• At least 2 years of people management experience, ideally leading Product Managers, Product Owners, or other product professionals.

• Experience building B2B SaaS or another complex B2B technology product.

• Strong hands-on product background with proven end-to-end ownership of meaningful product areas or complex initiatives.

• Experience working directly with external customers and turning business problems into scalable product solutions.

• Ability to define product direction rather than simply execute an existing roadmap.

• Strong structured and logical thinking, with the ability to navigate ambiguity and make sound product decisions with incomplete information.

• Ability to combine strategic thinking with strong execution and stay close to both the big picture and important product details.

• Strong leadership and mentoring skills, with the ability to raise the quality of product thinking and execution around you.

• Entrepreneurial mindset, high ownership, clear communication, and English at B2+ level or higher for working with international and US-based stakeholders.
  

We’re looking for someone who:

• thinks beyond an individual feature or request and asks what product we should ultimately be building;

• brings structure to ambiguous situations and helps others understand what matters most;

• combines strong product fundamentals with practical judgment rather than following frameworks mechanically;

• can create a vision but is equally comfortable turning it into execution;

• challenges assumptions and stakeholder requests constructively when there is a better way to solve the underlying problem;

• knows when to go deeper into details and when to step back and look at the broader direction;

• helps other Product Owners become stronger rather than simply making decisions for them;

• can make decisions with incomplete information and adjust quickly when new information appears;

• follows initiatives through to measurable outcomes rather than stopping at strategy, discovery, or planning;

• communicates risks and trade-offs early and transparently;

• takes responsibility for the product and business outcome, not only their part of the process;

• can openly discuss unsuccessful decisions, learn from them, and change direction when necessary.
  

• Experience building Marketing Technology, CRM, loyalty, promotions, customer engagement, or similar products.

• Experience with eCommerce, retail technology, FinTech, payments, ERP, or other complex B2B product ecosystems.

• Experience working in both a mature product environment and a startup or high-growth company.

• Experience launching a new product, business, or major product direction from an early stage.

• Experience working directly with US customers.

• Practical experience using AI tools for research, analysis, prototyping, or other parts of the product workflow.
  

• Product thinking — You start with the problem, customer context, and expected outcome rather than immediately jumping to features.

• Execution focus — You can define a direction and then work closely with the team to turn it into a real product.

• Entrepreneurial mindset — You identify opportunities, propose solutions, and find a way forward without relying on a rigid process.

• Structured thinking — You can organize incomplete and conflicting information, identify missing context, and explain your reasoning clearly.

• Adaptability — You can adjust your approach when priorities, customer needs, or market conditions change.

• Communication — You make progress, decisions, risks, and dependencies visible to the people around you.

• Business judgment — You understand that a B2B product needs to balance long-term strategy with customer and commercial realities.

• Accountability — You are comfortable making decisions and taking responsibility for the result.
  

• Recruiter Call — approximately 45 minutes

• Product Competency Interview — 60 minutes

• Interview with VP of Product — 60 minutes

• Interview with Head of Product — 60 minutes

• Interview with CEO — up to 45 minutes