Paid Media Manager

South Africa·Cape Townmid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders,

Requirements Summary

A Degree is required within Marketing, Statistics, Mathematics or Computer Sci

Technical Tools

MarketingPerformance Marketer

takealot.com, South Africa's leading online retailer, is looking for a highly talented Paid Media Manager to join our Marketing team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Performance & Projects

Responsibilities

~1 min read

→Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:

→SEM (Google Search & Google Shopping).
→Display & Video 360 (Acquisition & Remarketing).
→App Install & App Engagement (Acquisition & Retention).
→Video (YouTube).

→Managing paid advertising budgets optimally to achieve business KPI’s.
→Assist business departments with paid advertising requirements, reporting, analysis and strategies.
→Help other business departments understand and how best to implement their digital advertising requests.
→Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
→Develop and drive a mobile app acquisition and retention strategy.

Requirements

~1 min read

A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
2-4 years’ experience in a Paid Advertising role.
Certifications: Google Ads (Required):
- Google Analytics (Required).
- DoubleClick (Beneficial).
Experience on the following platforms: Google Ads (Required) - Across App, Display, Search, and Shopping.
Google Analytics (Required).
Web + App Google Marketing Platform (Beneficial) - SA360, DV360.
Campaign Manager Facebook Business (Beneficial).
Facebook and Instagram Mobile App Marketing (Beneficial) - App Acquisition and Retention.