Sr Media Analyst

Category-Level Ownership: Accountable for end-to-end trading and optimization across multiple categories, ensuring delivery against pacing, KPIs, and revenue growth targets.

Client Impact: Direct influence on top/critical accounts within the portfolio, driving measurable ROI, incremental sales, and client retention through optimization excellence.

Strategic Influence: Provide insights and best practices to internal leadership, clients, and cross-functional stakeholders; contribute to shaping category media strategies and product development.

Operational Leadership: Ensure consistency of trading performance, process rigor, and knowledge-sharing across the team. Lead cross-functional problem solving and serve as the SME for trading practices and technologies.

Global Collaboration: Work across geographies and time zones, aligning with partners during US business hours when required to ensure seamless execution.

Manage and optimize digital media campaigns across DSPs, SSPs, and Exchanges (Desktop, Mobile, Video, CTV, and Retail Media).

Apply advanced programmatic practices including brand safety guidelines, ad viewability, fraud prevention, and inventory quality assurance.

Lead category-level pacing, delivery, and performance management across multiple high-value clients.

Drive incremental sales, upsell revenue, and improved operational health metrics (error-free execution, KPI achievement, retention).

Act as a Subject Matter Expert (SME) for trading and optimization—supporting partners with troubleshooting, QA, process improvements, and platform-level problem-solving.

Engage with clients, sales partners, and stakeholders regularly to understand business objectives and provide optimization strategies that translate into measurable results.

Deliver strategic recommendations to clients on campaign performance, future opportunities, and category-level growth.

Partner with category leads to align trading strategies with overall category and client business objectives.

Work in alliance with all team members to ensure consistent performance across top/critical accounts.

Contribute to category practice discussions, share best practices, and support process innovation.

Actively participate in extended cross-functional business projects with marketing, analytics, product, and engineering teams.

Mentor and onboard new hires through structured training and development programs.

Share expertise in trading operations, optimization, and platform usage to uplift team capabilities.

Serve as the first point of contact for trading-related escalations and knowledge-sharing sessions.

Flexibility to work during US Daytime (CST) for specific business periods.

Bachelor’s degree or higher in Marketing, Economics, Data/Technical field, or related discipline (MBA preferred).

8–10 years of experience in digital/programmatic marketing, with 3–5+ years in hands-on DSP campaign management and optimization.

Strong background in Trading Desks, DSPs, SSPs, or Exchanges, with proven ability to manage large-scale campaigns and budgets.

Deep understanding of omnichannel paid media practices (Programmatic, Retail Media, Social, Display, Video, CTV, Search).

Skilled in media planning, forecasting, and advanced analytics across digital data sources (advertising data, DMPs, social/search data).

Previous experience managing enterprise-level accounts at a media agency, retail media network, or technology platform.

Passionate about media, analytics, data-driven decision-making, and marketing technology.

Strong collaborator, team player, and knowledge sharer with demonstrated leadership in peer learning and process improvement.