Senior Marketing & Lead Generation Executive

· Own B2B Lead Generation initiatives for the US market. · Plan and Execute email marketing campaigns, LinkedIn outreach, website lead funnels, and CRM driven follow-ups. · Track, Qualify and hand over sales-ready leads to US sales teams. · Communicate directly with US customers via calls, Zoom/Teams, email & LinkedIn and Act as a professional extension of the US marketing team. · Work closely with US Stakeholder, participate in strategy discussions and weekly reviews meeting with US leadership. · Create marketing content using AI based tools (emails, LinkedIn posts, website content, case studies), Tools may include but not limited to ChatGPT/Claude, Canva/gramma/Jasper, AI video and voice tools. · Ensure all content is US-market relevant, professional, and conversion-focused. · Monitor and analyse marketing performance metrics, including lead sources, conversion rates, and campaign effectiveness. · Prepare and share weekly and monthly performance reports with US stakeholders. Requirements · 5+ years’ experience in marketing, lead generation, or B2B customer engagement. · Excellent spoken and written English communication skills. · Comfortable speaking with US customers and senior leadership. · Experience working in US or international time zones. · Strong understanding of digital marketing funnels, CRM systems, LinkedIn outreach & email Marketing. · Confident, professional, and independent working style with high ownership. Preferred- · Prior experience working with US-based clients or companies. · Background in Marketing, Inside Sales / SDR, Pre-Sales, or Customer Success roles. · Exposure to AI-driven marketing tools and platforms. · Experience in B2B, services, or industrial domains.