Marketing Manager (Integrated Marketing Planning)

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

The Integrated Marketing Planning team partners with our business units, channels, and marketing specialists to design world-class marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.

This position delivers marketing strategies that drive awareness, consideration, acquisition, and engagement for student borrowing amongst the student segments. The successful candidate will partner closely with Marketing 1:1, Marketing Delivery, CX Insights, Business Stakeholders, and other internal and external partners to develop, deliver, and measure integrated marketing strategies and programs.

With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving business needs, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Marketing Manager, Personal Lending, this role operates within an agile framework, partnering with cross-functional stakeholders to deliver complex marketing initiatives and translate business strategies into effective marketing plans.

• Marketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Client Insights and Trends: Leverage market research and apply client insights to marketing campaigns and programs. Understand the industry, competition, and the factors that differentiate the organization.
• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions where required to achieve targets. Analyze results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity and communicate results effectively.
• Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the TD brand. Understand client journeys and support the business to deliver the brand through the client experience.
• Build Innovative Solutions: Actively contribute to driving a spirit of innovation among the team. Bring external thinking and ideas to solve business challenges.
• Budget and Project Management: Manage projects effectively from initiation to completion, ensuring delivery on time, on budget, and against objectives. Coordinate cross-functional teams and agency partners throughout the project lifecycle. Track and manage budgets while meeting all financial reporting requirements.
• Analysis and Problem Solving: Define business challenges, engage stakeholders to gather relevant data and insights, and leverage data, judgment, and intuition to develop recommendations and drive action.

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.