Social Media DeFi Wizard

About

We are looking for a Social Media DeFi Wizard to take full ownership of public voice: Across social channels, content, announcements, PR moments, and community-facing brand communication.
This role sits at the intersection of social media, communications, and content, and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts, build reach and engagement across Twitter (X), LinkedIn, Telegram, and emerging channels, and help position as a leading voice in the tokenization and onchain finance landscape.

Build, own, and execute our multi-channel social media strategy (Twitter/X, LinkedIn, Telegram, Discord) that resonates with both institutional and crypto-native audiences.
Develop data-driven campaigns that support product launches, partnerships and executive thought leadership.

Create educational and storytelling-driven content across mediums: articles, thought leadership, market explainers, product spotlights, long-form social posts, newsletters, and more.
Collaborate with leadership to refine and reinforce positioning, voice, and narrative - especially as part of our upcoming rebrand.
Translate complex investment and DeFi concepts into accessible, compelling messaging.

Monitor crypto and finance conversations, engage directly with communities, answer questions, and proactively participate in user discussions.
Build strategies to grow our audience, deepen engagement, and strengthen trust across retail and institutional communities.
Organize side events to represent at the major crypto conferences.

Work with founders to prepare announcements, press materials, and messaging for external partners.
Coordinate with journalists, podcasts, and industry media for interviews, features, and coverage.

Track key metrics across channels and content types and provide insights & recommendations for continuous optimization.
Monitor macro market, crypto, DeFi, and tokenization trends to keep at the center of industry conversations.

3–5+ years in social media, communications, or content roles (preferably in Crypto, DeFi, or Fintech).
Proven success in growing social media accounts and driving meaningful engagement.
Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
Familiarity with tokenization, DeFi, products like RWAs, structured products, and the broader crypto space.
Familiarity with analytics tools (e.g., Twitter Analytics, etc.).
Highly autonomous, proactive, and comfortable executing quickly in a fast-growing startup environment.