Senior Director of Enrollment Management

Title: Senior Director of Enrollment Management

Institution: Volunteer State Community College

Job Summary:

This position provides strategic leadership for the College's enrollment management functions, overseeing student recruitment, admissions, and student onboarding, student communication, and enrollment initiatives that support student access, persistence, and success. Reporting to the Vice President for Student Affairs, the Senior Director develops and implements comprehensive enrollment strategies aligned with the College's mission, strategic plan, and institutional goals. This position collaborates across all grand divisions to optimize the student experience from inquiry through enrollment while ensuring compliance with federal, state, accreditation, and institutional regulations.

Job Duties:

Develop, implement, and assess a comprehensive enrollment management strategy that supports institutional enrollment, retention, and completion goals. Utilize enrollment data, market research, demographic trends, and predictive analytics to inform recruitment and enrollment decisions. Monitor enrollment trends and recommend strategic initiatives to improve student recruitment, yield, retention, and registration. Lead continuous improvement initiatives that enhance student access and streamline enrollment processes. Provide direct supervision and strategic guidance to the Director of Admissions. Oversee recruitment planning, outreach activities, admissions operations, and communications. Ensure admissions practices are student-centered, efficient, and compliant with applicable regulations. Foster relationships with K-12 schools, adult education programs, community organizations, and workforce partners to expand enrollment pipelines. Supervise the Registrar in administering student records, registration, degree audits, graduation processing, and academic records management. Working with the Registrar and Research, Assessment and Special Initiatives, create and maintain a monitoring system to include needed data dashboards to ensure that the College is meeting benchmarks set for enrollment based on funding formula rankings and strategic enrollment management objectives and initiatives. Provide leadership for new student orientation, onboarding programs, and transition services. Coordinate onboarding efforts with advising, financial aid, academic affairs, and student support services to improve student readiness and persistence. Continuously evaluate and improve onboarding experiences using student feedback and performance metrics. Analyze enrollment data and prepare regular reports for executive leadership. Develop enrollment forecasts and identify opportunities for growth. Monitor application funnels, conversion rates, melt, retention, and registration patterns. Utilize institutional research and CRM technologies to improve enrollment outcomes. Serve as a member of the Student Affairs leadership team. Collaborate with Academic Affairs, Financial Aid, Marketing, Communications, and Media Services, Research, Assessment, and Special Initiatives, Information Technology, and Economic Development and Strategies. Participate in strategic planning, accreditation activities, budgeting, and institutional effectiveness initiatives. Represent the College at community events, professional organizations, and state meetings. Develop and manage departmental budgets. Supervise, mentor, and evaluate assigned staff. Foster a collaborative, customer-focused work environment emphasizing continuous improvement and professional development. Ensure compliance with Family Educational Rights and Privacy Act (FERPA), Tennessee Board of Regents policies, Tennessee Higher Education Commission regulations, Federal and state reporting requirements, Accreditation standards and Institutional policies and procedures. Other duties as assigned.

Minimum Qualifications:

Master's degree.
Four years of related experience.
Supervisory experience.

Preferred Qualifications:

Doctoral degree.
Experience in a Tennessee Board of Regents or community college environment.
Knowledge of Tennessee higher education policies, funding formula, and transfer initiatives.
Experience with strategic enrollment planning.
Experience leading organizational change and process improvement initiatives.
Experience with student information systems and CRM technologies.

Knowledge, Skills, and Abilities:

Must be a willing advocate of the mission of the college.
Comprehensive knowledge of enrollment management principles and best practices.
Knowledge of admissions, registration, records management, and student onboarding functions.
Strong analytical and data interpretation skills.
Excellent leadership, organizational, and project management abilities.
Ability to develop collaborative relationships across divisions.
Strong written and verbal communication skills.
Ability to interpret and apply complex regulations and policies.
Commitment to student success and exceptional customer service.
Ability to manage multiple priorities in a dynamic environment.
Ability to use enrollment data and analytics to inform strategic decision-making.

Unofficial transcripts are acceptable for the application process. Official transcripts will be required upon hire.

Applicants may be subject to a background check.

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