Director Retail

The Director of Retail is responsible for overseeing the pro-shop at the club, including product selection, merchandising, staff management, and financial performance. This role ensures an exceptional shopping experience for members and guests, aligning with the club's service standards and brand image. The Director of Retail will manage inventory, curate product offerings tailored to the club's clientele, and work closely with the golf operations team to promote sales and member satisfaction.

• Oversee the day-to-day operations of the pro-shop, ensuring exceptional customer service, operational efficiency, and a seamless shopping experience for members/guests.
• Develop and execute retail strategies, promotions, and sales initiatives designed to maximize revenue, profitability, and member satisfaction.
• Establish and maintain strong relationships with vendors and suppliers to source premium, high-demand products that align with member preferences and seasonal trends.
• Lead product selection, purchasing, and pricing strategies to optimize profitability while delivering value to members/guests.
• Manage inventory levels, including ordering, stock control, and display optimization, minimizing shrinkage and maximize sales opportunities.
• Conduct monthly inventory audits to ensure accurate record-keeping, timely replenishment, and consistent cost of goods sold (COGS).
• Use data analytics to forecast demand, adjust inventory levels, and identify top-performing products to refine offerings.
• Hire, train, and develop a team of retail associates, fostering a collaborative and engaging work environment that drives team performance and satisfaction.
• Schedule and assign tasks to retail staff, monitoring performance to ensure customer service excellence and operational consistency.
• Provide ongoing coaching, feedback, and professional development opportunities, setting a positive example for delivering outstanding service.
• Partner with the Golf Operations team to integrate retail offerings into club events and programs, driving sales and elevating the member experience.
• Design and maintain visually appealing pro-shop displays that reflect the club's brand and resonate with clientele.
• Build relationships with members/guests by offering personalized product recommendations and creating a welcoming, hospitable environment.
• Monitor and report on the pro-shop’s financial performance, including sales, margins, and expenses, ensuring alignment with the club’s financial goals.
• Prepare and manage the pro-shop budget, implementing cost-control measures while striving to exceed sales and profitability targets.
• Analyze sales trends, adjusting pricing and product offerings to enhance profitability and member satisfaction.
• Plan and execute seasonal promotions, sales events, and exclusive member offers in coordination with the club’s marketing team.
• Leverage social media and club communication channels to highlight new arrivals, special deals, and upcoming events, driving member engagement and sale

Required 
 

• A high school diploma or equivalent. 
• A minimum of 5 years of retail management experience in a golf, sports, or luxury hospitality environment.

Preferred 
 

• Bachelor's degree in Business, Retail Management, Hospitality, or a related field.
• Previous experience in inventory management, merchandising, and budget oversight.
• Leadership and interpersonal skills with the ability to motivate and guide a team.
• Excellent communication and customer service skills, with a member-first attitude.
• Analytical mindset with the ability to interpret sales data, trends, and financial reports.
• Detail-oriented with strong organizational skills and a proactive approach to problem solving.
• Familiarity with retail management software, POS systems, and inventory control practices.
• Knowledge of golf products, equipment, and apparel is highly desirable.
• Commitment to maintaining the highest level of ethical work standards