Senior Director, Health System Engagement (Recruitment)

Reporting to the SVP, Peer Learning, Partnerships & Leadership Development, the Director/Senior Director of Recruitment plays a pivotal role in driving growth across The Health Management Academy’s Convening portfolio. This leader will design and execute strategies to re-engage inactive or lightly engaged members while also driving the acquisition of new member systems. The Director/Sr. Director will be accountable for clearly articulating and tracking progress against recruitment goals, leveraging a combination of relationship-building, strategic insight, and data-driven follow-through.

The ideal candidate is someone who builds trust quickly, communicates clearly, and manages relationships with rigor and accountability. Success depends on a deep understanding of member value, a consultative mindset, and the ability to align member needs with THMA’s offerings.

• →Develop and Execute a Recruitment Strategy: Build and implement comprehensive plans to increase attendance and engagement across assigned programs—targeting both reactivation of existing members and recruitment of new systems.
• →Drive Measurable Growth: Own performance metrics related to confirmations, attendance, and member conversion within your designated territory. Regularly report progress, challenges, and strategic pivots to leadership.
• →Re-Engage Disengaged Members: Identify patterns of inactivity or attrition and develop tailored re-engagement plans, leveraging warm outreach, personalized messaging, and onsite touchpoints to rebuild value perception.
• →Acquire New Members: Build and maintain a robust pipeline of prospective systems, utilizing creative sourcing methods, warm referrals, and thought leadership content to expand reach within the CXO market.
• →Build Executive Relationships: Establish trust-based relationships with senior health system leaders through consultative dialogue, active listening, and a clear articulation of THMA’s value proposition.
• →Engage Members In-Person (THMA Events, External Conferences & Site Visits): Represent THMA at assigned forums, select industry conferences and travel for on-site meetings with member and prospect executives to deepen relationships, surface priorities in real time, and drive re-engagement and conversion.
• →Collaborate Across Convening Teams: Partner with Forum Directors, Member Success Associates, and other internal stakeholders to ensure smooth hand-offs, consistent communication, and strong member experiences.
• →Leverage Market Insight: Stay current on industry priorities and organizational shifts within health systems to anticipate member needs and position THMA strategically in the market.

• 5+ years of sales experience in a sales, recruitment, or similar role
• Knowledge of healthcare systems and CXO priorities
• Demonstrated track record of achieving revenue goals and/or quotas
• Salesforce Experience preferred 

• Collaborative 
• Customer-focused
• Strategic mindset
• Ability to communicate persuasively with senior executives
• A team approach to working with others
• Attention to detail
• Ability to work independently and as a team member
• Self-directed and resourceful
• Excellent communication and client-facing skills
• Excellent organizational skills            

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to talk and hear. Specific vision abilities required by the job include close vision and distance vision. Ability to travel long distances including air travel. 

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.