TikTok Live Host, Beauty - NYC

The PCA Companies is seeking energetic, camera-confident TikTok Live Host(s) to present beauty and personal-care products in live shopping events broadcast from our New York City studio. This role combines on-camera hosting, real-time product education, and audience engagement — turning cosmetics, fragrance, skincare, and haircare storytelling into an entertaining, conversion-driving shopping experience. Ideal for content creators, beauty enthusiasts, influencers, makeup artists, estheticians, fragrance specialists, or brand ambassadors who know how to connect with an audience. A large following is not required.

• This is an in-person role based in our NY, NY location.

The PCA Group of Companies is a global beauty distribution and logistics company with more than 35 years of experience in the beauty industry.

We work with thousands of SKUs across prestige, luxury, niche, and mass beauty brands, distributing products through retail, wholesale, and e-commerce channels worldwide.

As the beauty industry rapidly shifts toward social commerce and live selling, we are building a team focused on creating engaging live shopping experiences that connect brands directly with consumers.

• Host high-energy TikTok Live shopping events from the PCA New York City studio on a scheduled basis
• Demonstrate and promote cosmetics, fragrance, skincare, haircare, and personal-care products on camera
• Explain product features, benefits, application techniques, ingredients, and scent profiles in real time
• Create excitement and urgency around offers while staying authentic and on-brand
• Follow prepared product information, promotional messaging, and livestream guidelines for each session

Audience Engagement & Community Interaction

• Interact with viewers throughout each livestream — answering questions, responding to comments, and driving participation
• Think on your feet to handle live audience questions with accuracy and personality
• Build repeat viewership by fostering a welcoming, engaging on-air community

Preparation & Collaboration

• Collaborate with PCA content, marketing, and studio teams to prep products, talking points, and run-of-show for scheduled livestreams
• Stay current on beauty trends, viral products, and livestream best practices
• Remain open to coaching and adjust on-camera style based on performance feedback

• Livestream selling, TikTok Live/Whatnot hosting, beauty content creation, influencer marketing, makeup artistry, esthetics, fragrance sales, brand ambassador work, retail beauty sales, on-camera hosting, or public speaking
• Energetic, expressive, and comfortable speaking on camera
• Passionate about beauty — cosmetics, fragrance, skincare, haircare, or wellness
• Familiarity with TikTok Live (Whatnot, Instagram Live, or YouTube experience a plus)
• Reliable and able to be on-site at the NYC studio for scheduled sessions
• Available for a flexible schedule, including daytime, evening, or weekend livestreams

The PCA Group of Companies is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. We recognize and value the benefits of a diverse workforce.