Paid Media Specialist

Reload Media is looking for a sharp, ambitious Paid Media Specialist to join our team. You'll work across the full paid media mix - Search, Social, Programmatic and more - driving real results for a portfolio of exciting brands, in a Google Premier Partner agency that genuinely invests in your growth and gives you the AI tools to do your best work.

This is a hands-on, client-facing role where you'll own high-performing campaigns end-to-end: from strategy through to execution, reporting, and optimisation. You'll work closely with clients you'll actually care about, in a team with a clear development pathway and a proven track record of growing people into senior roles.

Here’s a bit of a snapshot of what is involved in the role:

• Nurture client relationships - Serve as a trusted advisor by leading meetings, pitches and QBRs, translating data into actionable narratives, and proactively bringing strategic recommendations before clients ask
• Support across new business pitches - Contribute to sales pitches and growth opportunities where your paid media expertise adds value
• Develop paid media strategies - Develop and execute bespoke multi-channel strategies across Search, Social, Display, Video and more, aligned to each client's business objectives
• Manage campaigns - Build, manage and continuously optimise campaigns across Google Ads, Meta, YouTube, LinkedIn, TikTok and Programmatic to hit performance targets and manage spend accurately across client budgets up to ~$500k per month. Being able to manage feeds will be a big part of this role.
• Testing & experimentation - Design and run structured test-and-learn frameworks to uncover performance improvements and unlock scale
• Data-led insights and recommendations - Leverage first-party data and tools including Shopify, Klaviyo, GA4, IbisWorld and GWI to sharpen strategy and inform client recommendations
• Daily innovation - Stay ahead of paid media trends and proactively bring new ideas and channel innovations to your clients
• Use AI to drive both efficiency and enhance thinking - Embrace AI tools to enhance the quality and efficiency of your strategic output

We think the person who would thrive in this role is someone with:

• Minimum 2-3 years of paid media experience, ideally with exposure to multiple channels (Search, Social, Display and/or Programmatic)
• Feed management experience
• A demonstrated track record running data-driven campaigns that deliver real results for clients
• A natural people person who loves building genuine client relationships and thrives in a client-facing environment
• Confident presenting and communicating skills
• A proactive, 'take charge' approach to manage multiple projects and stay on top of your work in a fast-paced environment
• Actively embracing AI tools as part of your everyday practice - you see them as a way to do better work, not just faster work
• A strong written and verbal communicator with great attention to detail
• Agency experience is valued but not essential, we care more about your attitude and outcomes than your background
• Familiarity with GA4, eCommerce platforms (e.g. Shopify), CMS tools or data visualisation will be a bonus

• We’re one of the few indie agencies actively building bespoke AI tools in-house, giving our team a genuine edge. We’ll invest in your AI skills from day one so you’re in the driver’s seat, not playing catch-up.
• A multi-award recognised agency - finalists for AdNews Digital Agency of the Year, and B&T Best Digital Services Agency and Performance Agency of the Year (2025).
• Google Premier Partner, Meta Business Partner and IMAA member - meaning you'll benefit from direct platform access, early product betas, and dedicated support from Google and Meta reps. You’ll get awesome opportunities like getting involved in IMAA’s Pitchella (where our team is currently a finalist!).
• A national team across Sydney, Brisbane and Melbourne – come hot desk across any of our offices!
• A pretty awesome client list – work with the likes of Yamaha, Aje, Camilla, Akubra, Kathmandu, Pillow Talk, and more.
• We’re not a ‘churn and burn’ agency – we value building long-term client partnerships where we can really become part of their team, be strategic and create impact – this is when the cool stuff happens
• We know our team is the reason for our success – and we take care of them knowing this. We prioritise our team as we know they’re building careers (not just turning up to a job!), and work hard to provide training plans, custom development pathways, clear and transparent salary review methodologies and solve the everyday challenges when we can. We think that’s why we’ve had over 40 people reach their ‘Five Year Beer’ milestone AND been shortlisted for the AFR Boss Best Places to Work.
• Our culture is focused on growth mindset – we believe we can all actively improve with practice, and this comes with a fail-safe culture. We’d much rather you give something a go, and it not work, than to never try in the first place!

At Reload, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.

At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.

Send your CV and custom cover letter our way! We can’t wait to hear from you.