Sr. Creative Strategist

Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.

Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone's voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.

• Lead creative strategy for full product launches, from ideation through post-launch performance review setting the creative POV and roadmap quarter over quarter

• Pitch winning ideas using a strong understanding of the media landscape, developing concepts into creative strategies implemented across channels

• Develop full-funnel creative strategy (TOF/MOF/BOF), adapting a winning concept into formats that are native to each platform and funnel stage

• Facilitate creative ideation sessions, encouraging cross-functional input and championing winning ideas regardless of source

• Stay ahead of platform trends, AI, and advertising technology, bringing forward out-of-the-box strategies for the team to test and operationalize the ones worth adopting into the team's workflow

• Define the creative testing agenda, and report its results directly to leadership.
  
  

• Own the creative operating system behind it: intake, brief templates, QC standards, naming/tagging conventions, and asset governance

• Own the full ad production pipeline (brief → design/video handoff → review → launch), building the systems that increase output and quality

• Translate creative concepts into detailed, actionable briefs for content creators, designers, and video editors

• Oversee high volumes of ads and creative assets to ensure on-time delivery, review, and approval in an organized manner; roughly 150 ad concepts a month. 

• Identify bottlenecks in the production process and implement fixes to keep output moving
  
  

• Analyze performance across channels including paid media and email campaigns to inform and enhance creative direction 

• Own the creative testing and learning agenda: form hypotheses, structure tests, read results, and iterate on what wins 

• Define and track the creative metrics that matter — e.g., CPA, ROAS/MER, CVR, hook/thumbstop rate, hold rate, and win rate on tested creative — and report them to leadership

• Deliver data-informed creative recommendations for BAU needs across all media channels, partnering closely with Growth and Media teams

• Translate performance data into clear, actionable strategic recommendations 

• Translate a winning concept across different creative formats for creative channel fit and nativeness
  
  

• Serve as the go-to creative partner for performance agencies, driving creative diversity, volume, quality and own the scope and cadence of those relationships

• Partner with Acquisition and Retention teams to align creative strategy with new product launches

• Build and maintain relationships with a bench of UGC creators (lifestyle & MUA) on retainer

• Lead with empathy, inspiring collaborators across teams and promoting productivity in high-pressure environments

• Advocate for consistent brand voice across all channels without sacrificing performance
  
  

• Present creative strategy, test results, and recommendations to senior stakeholders

• Mentor two junior creative strategists, supporting their growth and development

• Help build competency for creative strategy and performance across all marketing talent 

The base pay range for this role is $90,000-$130,000 with the following factors determining the base pay at offer: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.