Lifecycle Marketing Manager

Remote (minimum 4-hour overlap with US Eastern hours)  |  Marketing  |  Reports to: Director, Revenue Marketing

Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work.

Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries. We built a durable business on customer revenue rather than venture capital, and we are now focused on growing it.

You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome.

Three things define this seat.

• You treat a revenue number as yours, and you design every journey toward adoption, retention or expansion.

• You have high agency. When a journey underperforms, you find out why and fix it.

• You are commercially minded. You turn customer signals into revenue.

• You are analytical and cohort-fluent. You read behaviour and act on where customers stall or grow.

• You think in systems. You would rather build a repeatable, automated flow than run another one-off campaign.

• You work cleanly across Growth, CS, PMM and GTM Ops without needing to own their surfaces, and you turn ambiguous boundaries into working agreements.

• You build with AI. Agents and agentic workflows are how you get work done.
  
  

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• You measure yourself on sends, opens and campaign volume rather than on revenue adopted, kept and grown.

• You prefer launching one-off campaigns to building journeys that run on their own.

• AI for you means prompt libraries and screenshots. We need someone who has built agents that do real work.

• Your experience is mostly top-of-funnel. This role starts the moment an account becomes a paying customer.

• You need to own every surface you touch. PMM owns the message and GTM Ops builds the scoring and routing, and this seat depends on working well with both.

• You cannot commit to at least four hours a day of overlap with US Eastern business hours.
  
  

• Product-led SaaS experience.

• More than four hours of daily overlap with US Eastern business hours.

• Background in workforce analytics, time tracking, HR tech or productivity software.

• Experience marketing to BPO, outsourcing, healthcare or tech services customers.
  
  

A cohort review showing where last month's new customers stalled before day 30, and a fix to the onboarding journey that ships the same week. A working session with CS on an at-risk cohort and the play you will run against it. Two expansion opportunities your signals surfaced, qualified and routed to Sales. An agent you built to draft and QA journey variants, tightened after its first run. A value-recap campaign going out to accounts entering their renewal window. Live collaboration during US Eastern hours, async for the rest of the day.

• 5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company.

• A track record of designing and running behaviour-triggered customer journeys, with adoption, retention or expansion outcomes you owned. You know your numbers and can walk us through them.

• Comfortable working from product-usage and account data to define segments, propensity and churn logic. You can specify the scoring and routing, even though GTM Ops builds it.

• Fluent in a marketing automation or lifecycle stack such as HubSpot, and in cohort analysis.

• Experience running expansion, cross-sell or renewal-support programs, and coordinating opportunity handoff with CS and Sales.

• A clear understanding of where lifecycle ends and Growth and CS begin, and the ability to work cleanly across those lines.

• Hands-on experience building agents or agentic workflows that do real work. You can show us what you built and what it does.

• Remote, with a minimum four-hour daily overlap with US Eastern (ET) business hours.
  
  

You will report to our Director, Revenue Marketing. You will work closely with Growth and CS on expansion and churn signals, with PMM and Content on messaging and proof assets, with GTM Ops on scoring, routing and journey implementation, and with Sales and CS on the opportunities you hand forward.

• Qualified expansion and cross-sell opportunities you generate and surface. This is the headline measure and the one you control most directly.

• Expansion revenue, net revenue retention contribution and at-risk recovery, which CS, Sales and Product also influence.

• Onboarding completion, time-to-value and product adoption depth among paying customers, as the leading indicators.

• Advocacy volume across reviews, referrals and references, renewal-support coverage, and revenue recovered through win-back.
  
  

• You own a real revenue number, from the moment a customer converts.

• You get a clear lane. Growth, CS, PMM and GTM Ops are your partners, and your focus is orchestration and outcomes.

• You work AI-first from day one, at a company where accelerating an AI-first operating model is an explicit expectation.

• We are profitable and bootstrapped. Your budget comes from customers, not from a burn rate.

• Fully remote and flexible, working with talented people in 30+ countries.
  
  

Because this is an AI-first role, our process asks you to prove it. Expect a working session where you show agents or agentic workflows you have built, then stand up or walk through one live, applied to a real customer-lifecycle problem. Prompt libraries and screenshots are not enough. We want to see how you architect, orchestrate and operationalise the work.

This is a full-time, 100% remote role. We are an equal opportunity employer and we value diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability.

We hire globally, and this particular role requires a minimum four-hour daily overlap with US Eastern business hours. Our Talent Attraction team will walk you through the details during your first conversation.

Learn more about us at https://people.timedoctor.com