Marketing Lead (B2B)

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.

Currently, we are looking for a Marketing Lead for Forge Point.

Location: Remote
Job Type: Full-Time

This is a hands-on Operational Marketing Manager role for someone with a strong B2B marketing background who is equally comfortable building demand and running the operational engine behind it. You'll own the pipeline end to end — from generating demo calls and nurturing leads to keeping the CRM clean — while acting as the connective tissue between Product, Development, and Sales.

You won't be handing work off to a big team. You'll be doing the work, setting up the systems, and making sure the right message reaches the right operators at the right time.

• Pipeline generation. Build and run the B2B pipeline end to end — identify target iGaming operators, drive inbound and outbound demand, and consistently generate qualified demo calls.

• CRM & marketing ops. Own the CRM (setup, hygiene, segmentation, workflows and reporting) so every lead is tracked and no opportunity leaks.

• LinkedIn strategy. Own organic and outbound LinkedIn — company presence, founder/team amplification, and targeted outreach that books meetings.

• PR & positioning. Own the PR strategy: narrative, media and community relationships, and thought-leadership that builds Forge Point's authority in iGaming SEO.

• Cross-functional glue. Act as the operational connecting chain between Product, Dev, and Sales — translating product capability into messaging, feeding market signals back into the roadmap, and keeping sales equipped.

• Reporting. Track the funnel and channel performance, and report on what's working with clear, decision-ready numbers.
  
  

• Proven, hands-on B2B marketing experience — you've personally built and run a pipeline, not just managed one.

• A track record of generating qualified demo calls and moving leads through a funnel to sales.

• Strong command of CRM tools and marketing operations (segmentation, automation, reporting).

• Demonstrated ownership of LinkedIn as a demand and outreach channel.

• Experience shaping and executing PR / thought-leadership strategy.

• An operational, systems-minded approach — comfortable connecting Product, Dev, and Sales and keeping things moving.

• Excellent written English and Ukrainian and the judgement to speak credibly to a technical, operator audience.
  
  

• Experience in iGaming B2B marketing and familiarity with the operator landscape.

• Hands-on with SEO tools — Semrush, Ahrefs, Google Search Console or similar.

• Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics).
  

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.