Content Creator

Most people over 65 who need mental health care never get it. Not because it doesn't exist — because nobody ever told them it was for them, covered by their insurance, and available from their living room.

We need someone who can change that with a camera, an editing timeline, and a funnel that actually converts.

If you've ever made a video that made a stranger cry and then click — keep reading.

Total Life is a national behavioral health platform built specifically for older adults. We connect people to licensed therapists across 49+ states, and we take Original Medicare Part B — billed directly, so most of our clients pay nothing out of pocket.

We were founded in 2021 after our CEO, Neelam Brar, watched her own mother struggle to get adequate mental health support during a hard stretch of her life. That experience is still the reason this company exists.

Here's the hard part of the job, and the interesting part: our clients are 65+, but the person who finds us is often a 45-year-old daughter at 11pm googling "how do I help my mom," or a 22-year-old grandkid who noticed grandpa stopped calling. Three generations. Three completely different scroll behaviors. One message that has to land with all of them.

That's your creative canvas.

• You have a reel or portfolio of short-form video you personally made that performed — and you can tell us exactly why each one worked
• You've built and launched at least one full funnel end to end: creative → landing page → automation → conversion
• You're genuinely comfortable in HubSpot (workflows, forms, lists, reporting) and Make.com or a comparable automation tool (Zapier, n8n)
• You can write. Hooks, scripts, email copy, ad copy — all of it
• You read analytics without being asked and change your plan because of them
• You can produce 10+ finished assets a week without the wheels coming off
• You have taste in a category that usually has none — this space is full of stock-photo seniors laughing at salad, and we refuse to be that

• You've made content for or about older adults, caregivers, or healthcare — or you've lived the caregiving experience yourself
• Paid social experience: you understand what makes a creative work as an ad, not just organically
• Motion graphics, sound design, or a strong design eye
• You've worked with creators, or you've been the creator on camera