CRM Manager

• →Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• →Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• →Build, manage and improve automated workflows utilizing the CRM system and managing the customer journey
• →Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• →Work closely with the Product team to improve user experience and reactivation rates
• →Analyse and report on campaigns to support customer reactivation
• →Ongoing management and segmentation of the database
• →Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• →Continue to drive new strategies across the customer lifecycle, that improve key KPIs (retention/reactivation rates) and continue to strive for 1:1 personalisation across all existing campaigns
• →Become an expert in our CRM platform (Braze) and any subsequent solution investments
• →Regularly identify trends in CRM, best practices and new innovative ideas

• Experience in B2C CRM and B2C email marketing. 
• Hands-on experience using Braze for at least 1 year, and will feel comfortable executing campaigns via email, push notification and inApp messages.
• Project Management: highly organised, attention to detail and able to manage several campaigns at the same time
• Braze hands-on experience
• Proactive and self-starter
• Capable of building good working relationships with peers and stakeholders
• Reliable and thorough person capable of taking ownership of their projects

• Experience working for app-first companies.
• Experience working for multi-language / multi-country companies

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