Product Manager, Product Marketing

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.

As a Product Manager you will own the full P&L, market share, and roadmap for an assigned product line or business within Product Management — which may include a direct product category, a partner-facing supply or licensing business, or both, depending on assignment. Operating without a dedicated Associate Product Manager, absorbing competitive tracking, share analysis, and opportunity-sizing work directly. A full P&L-owning role reporting to the segment's Director or Sr. Director, Product Marketing.

• →Put safety first – Always!
• →Lead and foster our “people first” culture.
• →Own P&L and market share performance for the assigned product line or business, including pricing input in partnership with Pricing & Commercial Analytics
• →Own P&L for any partner-facing supply, licensing, or OEM relationships included in the assignment, negotiating agreements and pricing with external partners
• →Maintain the product roadmap in coordination with the Director or Sr. Director, Product Marketing
• →Conduct competitive tracking, share analysis, and opportunity sizing directly for the assigned line, absorbing analyst-level work given the absence of a dedicated Associate PM
• →Gather and apply consumer and contractor insight to inform the roadmap, at a scope appropriate to the assignment's size
• →Build business cases for new product, licensing, or partnership opportunities, partnering with Finance
• →Own trade and promotional strategy for the assigned line, partnering with Sales
• →Recommend A&P investment for the assigned line, partnering with Brand Management on execution
• →Author positioning briefs for Brand Management
• →Partner with R&D/Engineering on feasibility and on any partner product specifications and quality standards
• →Partner with Legal on product claims and substantiation, and on any partnership, licensing, or supply agreements
• →Monitor partner or licensee compliance with brand and quality standards, where the assignment includes an external relationship
• →Lead the business team cadence for the assigned line, coordinating input from R&D, Finance, and Sales
• →Represent the assigned line at trade shows, customer meetings, and industry events
• →Partner with the Senior Product Manager on joint go-to-market planning where cross-line attachment or bundling is a named growth initiative
• →Partner with the Manager, Sales & Technical Training to build enablement content where the assignment involves consultative or solution-based selling
• →Escalate resourcing needs to the Director or Sr. Director, Product Marketing, as workload requires

This position requires 25 % overnight travel within the territory and for customer meetings, trainings, and conferences. A valid driver’s license is required.

Winchester, Virginia, United States

Full-Time/Regular

We are looking for leaders with a Bachelor’s Degree and 4–8+ years of product or brand management experience, ideally in building products or consumer goods.

• Required Skills & Experience
  • Experience owning end-to-end analytical and strategic work
  • Experience managing external partner, supply, or licensing relationships
  • AI Fluency — applies AI-enabled tools for market analysis, content development, and decision support; comfort evaluating AI-driven opportunities within the assigned product line
• Preferred Skills & Experience
  • Masters of Business Administration
  • Working knowledge of relevant building codes and regulatory standards (e.g., ASTM, UL, ICC, ISO)

At Trex, we believe in persevering even when there’s no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate – always with a firm foundation in safety and integrity.

Base Salary Range: $115,000 to $145,000 annually.

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and considering the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

Over 30 years ago, our founders created the world’s first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:

• Innovate with Purpose
• Obsess over the Customer
• Own the Outcome
• Operate with Excellence
• Win Together

At Trex, you’ll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

At Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.