AI Analytics Specialist

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest online travel site, visited by 390 million travellers each month, and our Experiences business, Viator, is a fast-evolving and highly data-driven part of the organisation.

At Viator, data is at the heart of how we build great products. We use it to understand our customers, improve decision-making, and drive measurable business impact.

The Analytics & ML Marketing team is looking for an AI Analytics Specialist who is, at their core, a data analyst — and who is genuinely obsessed with how AI can change the way companies work with data. Not someone who has read about it, but someone who has been building with it, has opinions on it, and is energized by the idea of applying it at scale inside a real organization.

This role sits at the crossroads of analytical craft, AI fluency, and organizational change. You will not be expected to build every piece of the puzzle alone — but you will be the person who understands how the pieces fit, defines what needs to exist, drives it forward with engineers and data teams, and makes sure the whole organization can actually use it. You will diagnose real pain points, shape the right solutions, and bring both technical and non-technical colleagues along for the transformation.

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• A strong analyst first — SQL, data modeling, and structured thinking are your foundation, not just a line on your CV
• Genuinely excited about AI: you have been building with it, have explored agentic workflows and conversational analytics tools, and have clear views on where it creates real value versus noise
• You see a broken workflow and think about how to fix it — you are drawn to real pain points and you know the difference between solving something and patching it
• As comfortable running a data literacy workshop for a marketing team as discussing semantic layer design with a data engineer — you move fluently between both worlds
• Structured, self-directed, and delivery-oriented — you bring rigor to an enablement program the same way an engineer brings it to code
• Bachelor's degree in Analytics, Statistics, Data Science, Computer Science, or a related quantitative field required; Master's degree preferred. Equivalent practical experience considered.
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• 3-5 years in analytics or data science, ideally in travel, ecommerce, or a marketplace environment
• Strong SQL and hands-on experience with modern BI and analytics tooling (Looker, Tableau, Hex, dbt, or similar)
• Proven ability to make analytical complexity accessible and actionable for both technical and non-technical stakeholders
• Track record of driving adoption of new tools or analytical ways of working across teams
• Active, hands-on experience with AI tools — prompt engineering, LLM-powered workflows, or conversational analytics — applied to real problems

• Exposure to agentic analytics concepts or tools, and a view on where they create practical value
• Familiarity with semantic layer concepts and tooling (dbt metrics, Cube, LookML, or equivalent)
• Understanding of marketing analytics: attribution, funnel analysis, segmentation, and campaign measurement
• Python for lightweight automation or tooling
• Background in data literacy programs, analytics enablement, or internal CoE initiatives

Traditional analytics roles are built around depth — owning a domain, producing analysis, answering questions well. This role is built around breadth and leverage: how do you make the whole organization better at using data, not just the analytics team?

• Makes data questions answerable by anyone
• Owns the capability that powers many domains
• Redesigns them around AI and self-service
• Builds data literacy so colleagues find their own answers
• Designs agentic workflows that run end to end
• Brings technical and non-technical teams through the change together
• Fluent across the AI analytics landscape — semantic layer, conversational tools, automation
• Proactively identifies where AI creates the most leverage
• Success = decision made faster, without waiting for an analyst

• Answers data questions
• Owns a dashboard or domain
• Works with existing workflows
• Communicates findings
• Automates individual reports
• Translates data for stakeholders
• Depth in one tool or stack
• Reactive to requests
• Success = insight delivered

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