Senior Producer

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role — we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space.

Your work will be part of a weekly cadence driven by data — iterating on what's working, testing what's new, and constantly pushing the limits of what drives performance and acquires users

Specifically, you will:

• Own integrated production end-to-end — from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast
• Shoot, direct, and produce original footage — you're comfortable on set and across all stages of production from pre to post
• Compose motion graphic explainers and source new content to scale creative output — this goes well beyond cutting and arranging pre-existing clips
• Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats
• Collaborate with the creative team on ideation, storyboarding, and concept development
• Iterate fast based on performance data — you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms
• Liaise with internal teams, production teams, external vendors, actors, and talent
• Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs
• Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization
• Format new and existing assets to properly fit all media platforms’ best practices
• Manage multiple projects simultaneously with swift turnaround times and a sharp eye for detail

• You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad
• You believe data can inform creativity, not limit it
• Able to envision and edit many different visual scenarios from a single set of raw video assets
• Expert-level proficiency in Premiere Pro and After Effects
• Strong design sensibilities; experience with Figma and Adobe Photoshop is a plus
• Comfortable on a production set and across all stages of production from pre to post
• Skilled at presenting complex technical information in a clear and engaging format
• Experienced with budgets, timelines, vendor management, and cost oversight
• Excellent time management skills with the ability to accurately assess scope and availability
• A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table